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To equip marketers with solid knowledge about the latest analytical tools and techniques as well as best industry practices to make better marketing decisions |
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Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field |
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4 modules: Managing Consumer Insights • Return on Marketing Investments • Advanced Pricing • Elective module (from the list of modules of the DAS in Strategic Marketing)
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Prof. Bernard MORARD and Prof. Marcel PAULSSEN, University of Geneva |
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Johanna BRUNNEDER, University of Geneva |
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1st edition
Duration
September 2013 to June 2014
12 ECTS credits
Application deadline
August 23rd, 2013
Modules can be followed individually
Fees
CHF 5'200.-
CHF 1'700.-/module
Information
HEC Executive Programmes
+41(0)22 379 88 65
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Download the Programme >>
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