CAS - Analytical Marketing

Objectives
Meet the demand for quantitatively trained marketers
Provide participants with the necessary analytical skills needed in light of the rapid transformation that marketing has undergone towards a more data- and fact-based approach
Participants will learn pricing techniques and how to optimize the return on marketing investment​
Audience
Executive with a minimum of 3 years work experience, wishing to broaden and deepen his/her education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field
Programme
5 modules: Managing Consumer Insights • Return on Marketing Investments • Advanced Pricing • 2 Elective modules (from the list of modules of the DAS in Strategic Marketing)
Director
Prof. Marcel PAULSSEN and Prof. Thomas Straub, Geneva School of Economics and Management (GSEM), University of Geneva
Coordinator
Fatima GAZIJEVA, University of Geneva
Patches
CAS Branding & Digital Marketing

DAS in Strategic Marketing

4th edition

Duration
September 2017 to June 2018
15 ECTS credits

Application deadline
30 July 2017
Modules can be followed individually

Fees
CHF 6'900.-
CHF 1'700.- / single module

Information
GSEM Executive
+41(0)22 379 88 29
gsem-exec-marketing(at)unige.ch

Download the Programme >>
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APPLICATION for academic year 2017/2018

Online

PDF application form >>

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