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To ensure that participants are equipped to build effective brand and digital marketing strategies to make the most of the new business opportunities on offer
To provide participants with the relevant skills needed to build effective brands in today’s business environment through practical applications and interactive in-class discussions. |
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Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field |
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4 modules: Brand Management • Marketing Communications • Marketing 2.0 • Elective module (from the list of modules of the DAS in Strategic Marketing)
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Prof. Bernard MORARD and Prof. Marcel PAULSSEN, University of Geneva |
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Johanna BRUNNEDER, University of Geneva |
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1st edition
Duration
November 2013 to June 2014
12 ECTS credits
Application deadline
September 30th, 2013
Modules can be followed individually
Fees
CHF 5200.-
CHF 1700.-/module
Information
HEC Executive Programmes
+41(0)22 379 88 65
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Download the Programme >>
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