CAS - Branding & Digital Marketing

Objectives
Prepare participants to deal with the shift from traditional media marketing to the internet, wireless devices, and other digital media
Participants will learn how to build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the fundamental transformations in the marketing industry
Audience
Executive with a minimum of 3 years work experience, wishing to broaden and deepen his/her education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field
Programme
5 modules: Brand Management • Marketing Communication • Marketing 2.0 • 2 Elective modules (from the list of modules of the DAS in Strategic Marketing)
Directors
Prof. Marcel PAULSSEN and Prof. Thomas Straub, Geneva School of Economics and Management (GSEM), University of Geneva
Co-ordinator
Fatima GAZIJEVA, University of Geneva
Patches
CAS Analytical Marketing

DAS in Strategic Marketing

4th edition

Duration
September 2017 to June 2018
15 ECTS credits

Application deadline
30 July 2017
Modules can be followed individually

Fees
CHF 6'900.-
CHF 1'700.-/single module

Information
GSEM Executive
+41(0)22 379 88 29
gsem-exec-marketing(at)unige.ch

Download the Programme >>
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APPLICATION for academic year 2017/2018

Online

PDF application form >>

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