CAS Branding and Digital Marketing 2018

Objectives

• Prepare participants to deal with the shift from traditional media marketing to social media, wireless devices, and other digital media.

• Participants will learn how to build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the digital transformation of the marketing landscape 

Audience

Professionals with a minimum of 3 years work experience, wishing to broaden and deepen their knowledge and skills with state of the art tools, techniques and approaches in branding and digital marketing as well as managers who are considering a career change into the branding and digital marketing field

Learning outcomes

  • Gain a solid understanding of quantitative marketing
  • Explore digital and online marketing trends and techniques
  • Develop relevant analytical skills
  • Master techniques in pricing and return on marketing investment to help making better decisions
  • Optimize branding decisions and communication tools

Programme

5 modules:​

  • Brand Management
  • Marketing Communications
  • Marketing 2.0
  • 2 additional elective courses (from the list of modules of the DAS in Strategic Marketing)

Director(s)

Prof. Marcel Paulssen, Geneva School of Economics and Management (GSEM), University of Geneva

Coordinator(s)

Marie Claire PEYTRIGNET, University of Geneva

Duration

September 2018 - June 2019
30 ECTS credits
120 Teaching hours

Language

English

Format

On-site

Information

GSEM Executive
+41 (0)22 379 88 29
marketing(at)unige.ch

Location

University of Geneva

Registration

Registration deadline

15 July 2018
Modules can be followed individually

Fees

CHF 6900.-

The Certificate of Advanced Studies in Branding & Digital Marketing teaches executives how to build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the fundamental transformations in the marketing industry. Participants will learn the relevant skills needed to build effective brands in today’s business environment through practical applications and interactive in-class discussions.

Admission criteria

A recognized university degree or equivalent and at least 3 years of professional experience. Proficiency in English is required.

Number of participants

Limited seats

Detailed fees

CHF 1'700.-/single module

Schedule

Courses are held either over 2 weekends (Fridays: 2:15pm-9pm and Saturdays: 8:15am-1pm) or over 3 consecutive days (Thursday, Friday, Saturday: 9:15am-5pm)

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