DAS Advocacy, Communication and External Relations 2018

Objectives

  • Combine the skills of a subject matter expert, a project manager, a spokesman, an ambassador and a leader
  • Broaden the ability to think in the unique term of advocacy, from developing persuasive argument to how a campaign is structured and conducted
  • Master new communication skills, branding, e-reputation, business ethics
  • Strenghten competencies in media, social media public relations and networking

Audience

Staff of any public and private entreprise or international in various sectors: aviation, normalization, telecommunication, bank, media, health, internet governance, insurance, electricity, political and union organization, chemical, food, pharmaceutical industry

Programme

10 modules: Advocacy:

  • Role and Issues
  • Fundamental of Communication and Publics Relations (Theory and Practice)
  • Globalization, International Organizations and Advocacy
  • Designing and Executing Campaigns
  • Developing and Maintaining Relationships, Building Coalitions
  • Communication, Storytelling and Intercultural Communication
  • Rules of the Trade and Ethics
  • E-Reputation
  • Advocacy, Media and Communication of the 21st Century
  • Advocacy and Networking in Practice

Director(s)

Prof. Patrick-Yves BADILLO, Geneva School of Social Sciences (G3S), University of Geneva

Coordinator(s)

Dr. Christophe JEANNETTE, University of Geneva

Partnership

International Air Transport Association (IATA) • International Organization for Standardization (ISO)

Duration

See informations
30 ECTS credits
240 Teaching hours

Language

English

Format

On-site

Information

Christophe JEANNETTE
+41 (0)22 379 81 96
christophe.jeannette(at)unige.ch

Location

Genève

Registration

See informations
Modules can be followed individually

Fees

CHF 18'000.-

CHF 2'500.- par module

Number of participants

Le nombre de participants est adapté à la pédagogie choisie.

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