DAS Strategic Marketing – 2018
Gain a solid understanding of the new world of analytical and fact-based marketing, learn new frameworks, analytical tools and best industry practices in all key areas of marketing from leading experts in the respective fields to make more informed, better decisions, explore the latest trends and techniques in digital and online marketing.
- Gain a solid understanding of quantitative marketing
- Explore digital and online marketing trends and techniques
- Develop relevant analytical skills
- Master techniques in pricing and return on marketing investment to help making better decisions
- Optimize branding decisions and communication tools
10 modules: Brand Management • Marketing Strategy • Managing & Marketing Innovation • Advanced Pricing • Managing Consumer Insights • Marketing 2.0 • Service Marketing • Customer Relationship Management • Return on Marketing Investment • Marketing Communication
Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva
A recognized university degree or equivalent and at least 3 years of professional experience. Proficiency in English is required.
Number of participants
"Marketing strategies and tactics as well as the methods to measure them evolve very fast. It is highly important for me to remain updated on the new tools to maintain a modern thinking approach in my workplace. I have chosen the DAS Strategic Marketing programme based on the variety of offered courses. However, since attending the program, the richest source of knowledge has come from a combination of my peers, their diverse backgrounds and business orientations, as well as the most recent examples provided by the professors. After some modules, I already feel comfortable to implement the concepts that I have learned into my work" Melanie Vanberghem, Marketing Manager, Firmenich