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To prepare participants for high level marketing positions
by equipping them with solid knowledge about the latest
analytical tools and techniques and best industry
practices in key areas of marketing such as branding,
pricing and innovation management |
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Professional with a minimum of 3 years work experience, wishing to broaden and deepen their education and skills with state of the art topics, tools, techniques and approaches or those who are considering a career change and who would like to work in the marketing field. The program combines academic excellence with practical and current content from practitioners |
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9 modules: Brand Management • Marketing Strategy • Managing & Marketing Innovation • Advanced Pricing • Marketing Research • Marketing 2.0 • Service Marketing • Customer Relationship Management • Optimizing return on investment
Final Marketing Project
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Prof. Bernard MORARD and Prof. Marcel PAULSSEN, University of Geneva |
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Duration
October 2012 to June 2013
24h/module • 30 ECTS
Application deadline
June 30th, 2012
Fees
CHF 10'750.-
Chèque formation
CHF 1'700.-/module
Prices are subject to change
Information
HEC – Executive Programme
Prof. Marcel Paulssen
+41(0)22 379 88 65
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