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To prepare participants for high level marketing positions
by equipping them with solid knowledge about the latest
analytical tools and techniques and best industry
practices in key areas of marketing such as branding,
pricing and innovation management |
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Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field |
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10 modules: Brand Management • Marketing Strategy • Managing & Marketing Innovation • Advanced Pricing • Managing Consumer Insights • Marketing 2.0 • Service Marketing • Customer Relationship Management • Optimizing return on investment • Marketing Communication
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Prof. Bernard MORARD and Prof. Marcel PAULSSEN, University of Geneva |
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Johanna BRUNNEDER, University of Geneva |
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2nd edition
Duration
September 2013 to June 2014
30 ECTS credits
Application deadline
June 30th, 2013
Modules can be followed individually
Fees
CHF 11'500.-
Chèque formation
CHF 1'700.-/module
Prices are subject to change
Information
HEC Executive Programmes
+41(0)22 379 88 65
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Download the programme >>
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