DAS - Strategic Marketing

Objectives
Gain a solid understanding of quantitative marketing
Explore digital and online marketing trends and techniques
Develop relevant analytical skills
Master techniques in pricing and return on marketing investment to help making better decisions
Optimize branding decisions and communication tools
Audience
Executives wishing to broaden and deepen their education with new skills and knowledge in marketing, or those who are considering a career change
Programme
10 modules: Marketing Strategy • Customer Relationship Management • Managing Consumer Insights • Brand Management • Service Marketing • Marketing Communication • Return on marketing investment • Advanced Pricing •  Managing & Marketing Innovation • Marketing 2.0
Directors
Prof. Marcel PAULSSEN and Prof. Thomas Straub, Geneva School of Economics and Management (GSEM), University of Geneva
Co-ordinator
Fatima GAZIJEVA, University of Geneva
Patches
CAS Analytical Marketing

CAS Branding & Digital Marketing

6th edition

Duration
September 2017 to June 2018
30 ECTS credits

Application deadline
30 July 2017
Modules can be followed individually

Fees
CHF 12'600.-
Chèque formation
CHF 1'700.-/module
Prices are subject to change

Information
GSEM Executive
+41(0)22 379 88 29
gsem-exec-marketing(at)unige.ch

Download the programme >>
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APPLICATION for academic year 2017/2018

Online >>

PDF application form >>

 

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