About

Strategy

The Geneva Advantage

The Geneva School of Economics and Management’s Strategy 2025 centers on what we call “the Geneva Advantage” – our School’s focus on interdisciplinary areas in which our strengths match the unique opportunities that Geneva offers.


Our Mission

  • We educate responsible leaders for a diverse and changing society.
  • We create and disseminate evidence-based knowledge that makes a difference in the way organizations are sustainably led.
  • We collaborate with the private and public sectors through research and executive education.


Our Vision

As the University of Geneva’s School of Economics and Management, we aspire to be a research and education leader in analytics, governance, and sustainability – areas in which Geneva is uniquely positioned.


Our Strategic Areas

We tackle contemporary challenges’ complexity by focusing on three interdisciplinary areas that require a concerted effort from our School and University’s faculty and staff:

  • Analytics

    Business analytics, big data, digitization, and quantitative analyses are some of our School’s key strengths. Geneva is a global financial center and the headquarters of many consumer and luxury goods companies that need to cope with their digital transformation. The GSEM is uniquely positioned to assist them with this challenge.
  • Governance

    Our School has developed a key strength in the economics and management of complex corporations, institutions, and markets with an important global role. The GSEM is uniquely positioned to provide this expertise to the many international organizations and multinational corporations in Geneva.
  • Sustainability

    Sustainability, corporate social responsibility, and public-private partnerships have traditionally been some of the key strengths of our School, which started as a social sciences faculty. Since Geneva is home to many international organizations and NGOs addressing and/or facing sustainability-related issues, the GSEM is uniquely positioned to support them.


Our Values

  • Rigor

    We care about rigor, meaning that all our activities are completed as rigorously as possible. In our activities, we strive for excellence and continuous improvement.
  • Relevance

    We focus on relevance, which is a guiding principle of all our activities. The issues we address matter for organizations and society.
  • Responsibility

    We act responsibly in all our activities. We consider the consequences of our actions for multiple stakeholders, and also encourage such behavior in others.
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