Swiss Summer School 2003

Survey Research Methods

Pam Campanelli

Dr. Pamela Campanelli is a Survey Methods Consultant and U.K. Chartered Statistician. She received her Ph.D. in statistics from the London School of Economics, and an M.A. in applied social research and B.A. in psychology from the University of Michigan. Prior to becoming an independent consultant, she has been involved with a variety of surveys at the University of Michigan, the Center for Survey Methods Research at the U.S. Bureau of the Census, the UK Institute for Social and Economic Research at the University of Essex, and the Survey Methods Centre at the National Centre for Social Research, London. Her main interests and publications are in the study of survey error and data quality issues, with a special emphasis on questionnaire design, question testing strategies, interviewing techniques, and survey non-response. She regularly teaches short courses in these subjects at Essex and City Universities and other institutions and private businesses in the UK as well as at summer schools in Switzerland, the University of Hong Kong, and the University of Michigan.

Workshop contents and objectives

Workshop Contents and Objectives

This course introduces students to the principles and procedures of survey research, It focuses on the design and collection phases. Topics include:

The course will have two strands. The first will consist of formal lectures with respect to the survey literature and the theoretical underpinnings of survey research. The second will be to examine survey research from a more informal and practical perspective. It will involve group discussions, class exercises and a 'hands on' approach. The focus of this second strand will be on those aspects of survey implementation that are often not taught in formal courses.

Course Objectives

To raise participants' awareness of all the different aspects involved in the creation and implementation of a quantitative social survey.

To facilitate participants to become "discerning consumers" of survey research who are able to recognise the advantages and limitations of survey data when reading about survey results, conducting secondary analysis on survey data or commissioning a survey.

To facilitate participants to be able to conduct their own high quality survey.


Basic text/overview

Other references which are particularly useful

  • Dillman, D. (2000), Mail and Internet Surveys: The Tailored Design Method, New York: Wiley.
  • Prerequisites

    There are no statistical prerequisites for this course, although participants will find it helpful to have a basic knowledge of statistics for the discussion on sampling.

    Participants will find it helpful to have knowledge of Windows and SPSS for Windows.