Dr. Ulf Hahnel
Campus Biotech 4166
Institution : University of Geneva
Department : Psychology
Ulf studied psychology at the University of Mainz, Germany and the University of Auckland, New Zealand. He received his Ph.D. from Albert-Ludwigs University Freiburg, Germany in 2014 for examining the impact of psychological determinants on the adoption of sustainable transportation technologies. From 2010 to 2015, he worked in the Group Cognition, Emotion, and Communication at the Department of Psychology of the University of Freiburg. Additionally, he held a position at the Department Smart Grids at the Fraunhofer Institute for Solar Energy Systems from 2010 to 2014.
Ulf joined the Consumer Decision and Sustainable Behavior Lab as a postdoctoral research fellow. His research applies experimental methods to the study of consumer decision-making, in particular regarding environment-relevant decisions. His research approach combines theory-based empirical cognitive science with expertise on innovative technologies in the field of renewable energy systems. This encompasses investigating effects of consumers' values on information processing and affective responses as well as on actual purchase decisions and post-purchase behavior. A primary goal of the research is to identify factors inherent to the decision environment (e.g. product label and information), which moderate effects of values on cognitive, affective, and behavioral outcomes. With respect to practical applications, his research focuses on consumer decisions regarding classic consumer goods as well as energy-related technologies such as photovoltaic systems, electric vehicles, and feedback systems based on smart metering.