Yearly conferences on intellectual property law

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University of Geneva -  UNIMAIL
Room MR070

Program

13.30 Accueil & introduction / welcome & introduction

13.45 Harnessing the IP system to promote environmentally sustainable technologies

  • Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector World Intellectual Property Organization

14.15 IP and sustainable development: approach and measures taken by the Swiss Federal Institute of Intellectual Property

  • Dr. Marco D’Alessandro, Senior Policy Advisor, Sustainable Development & International Cooperation, Swiss Federal Institute of Intellectual Property

14.45 The exhaustion of IP rights (first sale doctrine) & the circular economy:  friends or foes?

  • Prof. Irene Calboli, academic fellow, Faculty of Law, University of Geneva

15.15 Pause café / coffee break

15.45 IP & sustainability in the luxury industry

  • Olivia Dhordain, Deputy IP Counsel, Richemont Group, Geneva

16.15 La lutte contre l’écoblanchiment (greenwashing): défis et développements récents

  • Prof. Nicolas Binctin, Centre d'Etudes et de COopération Juridique Interdisciplinaire (CECOJI), Université de Poitiers

16.45 Guarantee & Certification Marks: a useful tool for sustainable development?

  • Zeeger Vink, Intellectual Property Director, MF Brands Group, Geneva / Past President of the International Trademark Association (INTA)

17.15 Discussion et clôture / discussion and closing