Yearly conferences on intellectual property law


Marques 3D et
autres marques non-traditionnelles

3D Trademarks and
other Non-Traditional Trademarks

Jeudi 14 février 2019

Organisation: Prof. Jacques de WERRA, Dr Yaniv BENHAMOU, Prof. Irene CALBOLI

supported by:


Matin / Morning session

Présidence de session: Prof. Irene Calboli, Texas A&M University School of Law and School of Law, University of Geneva


Accueil et introduction | Welcome and Opening Address
Prof. Bénédict Foëx
, Doyen de la Faculté de droit, Université de Genève
Prof. Jacques de Werra, Vice-recteur, Université de Genève

Katie Cameron (Maucher Jenkins, United Kingdom), member of INTA’s Nontraditional Marks Committee – Europe and Central Asia Subcommittee.

9h15 Enregistrement des marques non-traditionnelles en Suisse: bilan et perspectives
Eric Meier
, Vice-directeur, chef de la division des marques, Institut Fédéral de la Propriété Intellectuelle, Berne
9h45 International Developments on Non-Traditional Trademarks
Markus Höpperger
, Director of the Department for Trademarks, Industrial Designs and Geographical Indications, World Intellectual Property Organization (WIPO), Geneva
10h15 Discussion suivie de pause-café
Discussion followed by coffee break
10h45 Non-Traditional Trademarks under EU law
Philipp von Kapff
, Member of the First Board of Appeal, European Union Intellectual Property Office (EUIPO), Alicante
11h15 Protection of Non-Traditional Trademarks under US law
Julia Belagorudsky
, Attorney-at-law, New-York
11h45 Discussion suivie de pause déjeuner
Discussion followed by lunch break

Après-midi / Afternoon session

Présidence de session: Dr Yaniv Benhamou, Université de Genève, avocat

14h00 Why Non-Traditional Trademarks Matter to the Luxury Industry
Olivia Dhordain
, Deputy Chief IP Counsel, Richemont Group, Geneva
14h30 Marques non-traditionnelles: leçons de la pratique judiciaire (Do’s and Don’ts)
Guillaume Fournier
, Président de l’Association romande de propriété intellectuelle (AROPI), avocat, Zurich
15h00 Discussion suivie de pause café
Discussion followed by coffee break
15h30 Non-Traditional Trademarks and other IP Rights: What Overlap?
Prof. Irene Calboli
, Texas A&M University School of Law and School of Law, University of Geneva
16h00 Non-Traditional Trademarks vs Freedom of Expression and Free Competition: What Balance ?
Prof. Martin Senftleben, Vrije Universiteit Amsterdam

Discussion suivie de la présentation du livre
Discussion followed by the book launch

The Protection of Non-Traditional Trademarks: Critical Perspectives, Irene Calboli and Martin Senftleben (eds), Oxford University Press 2018
Introduced by Marcus Höpperger