Mario Herberz

Mario Herberz

Mario joined the Consumer Decision and Sustainable Behavior Lab as a PhD student in March 2018. He received his Bachelors and his Masters degree in Psychology from the University of Heidelberg with an emphasis on cognitive psychology, heuristics and biases and judgment and decision making. During a one-year exchange program to the Universidad Autónoma Madrid he refined his knowledge of scientific methods by completing the curriculum of a Master in Methodologies in Behavioral and Health Sciences. He wrote his Master's thesis on how to unbias people's misunderstanding of the non-linear relationship of speed and time in a driving context.

His current research interests concern the identification of cognitive and emotional drivers and barriers of more sustainable consumer behavior, particularly in the field of mobility. With this goal he conducts experimental research targeted to evaluate how the use of different metrics, as used on energy labels, influences consumers' perception and preference of environmental products. More recently, his work looks into the influence of political beliefs on environmental behavior, solutions to reduce range anxiety in the adoption of electric vehicles and behaviorally informed interventions to improve the working conditions of domestic workers (in collaboration with the International Labor Organization).

If you don't find him at his computer he will most likely be on his bike discovering the outskirts of Geneva or in the Mountains hiking, savoring a beer and the fresh air.

Contact information
Mario Herberz
Consumer Decision and Sustainable Behavior Lab
Department of Psychology
University of Geneva
40, Boulevard du Pont d'Arve
1205 Geneva, Switzerland

+ 41 22 379 9100
Office: Uni Mail 4166