Prof. Stefanie Hille

Stefanie Hille

Prof. Stefanie Hille

Institute for Economy and the Environment

University of St.Gallen
Tigerbergstrasse 2
9000 St. Gallen, Switzerland


+41 71 224 27 18


Stefanie is an assistant professor at the University of St. Gallen. In her research and teaching, she is interested in how to use concepts and theories from marketing, psychology, and behavioural economics to better understand consumer behaviour, with a focus on energy consumption and mobility. Several projects she is involved in focus on evaluating concrete intervention strategies to promote energy savings, including the designing of energy labels for household appliances and cars, the designing of electricity tariffs, and the effectiveness of behaviour change campaigns such as a specific campaign where people are encouraged to exchange car keys for a free trial on an e-bike.

From 2008 - 2012, Stefanie was a PhD student at the University of St. Gallen and worked as a research associate at the Institute for Economy and the Environment. She was writing her dissertation on the topic "Consumer Response to Energy Labels - Insights from Choice Experiments". She studied International Business Administration at the Vienna University of Economics and Business, Austria and the University Torcuato di Tella, Argentina. In addition she holds a CEMS Master degree of International Management.

Apart from her academic career, she has also gained work experience in the arena of European policy-making. Other than her two internships with the European Commission’s Directorate General for Consumer Affairs and the European Parliament, she has worked from 2012 to 2014 for BEUC (the European consumer organization) as a policy officer for sustainable transport. During this time, she led the advocacy work of BEUC on European policies for sustainable transport topics where she was responsible for representing consumer interests in the process of policy-making and also for influencing European legislation towards consumer-friendly and sustainable policies.