Prof. Tobias Brosch
Consumer Decision and Sustainable Behavior Lab
Department of Psychology
University of Geneva
40, Boulevard du Pont d’Arve
1205 Geneva, Switzerland
+ 41 22 379 92 23
Tobias studied psychology at the Universities of Trier and Canterbury before obtaining a PhD at the University of Geneva. He completed a Postdoctoral Fellowship at New York University and then worked as lecturer and senior lecturer at the University of Geneva. In 2015, he was appointed Assistant Professor at the University of Geneva where he founded the Consumer Decision and Sustainable Behavior Lab. In 2019, he was promoted to Associate Professor and now holds the chair for Psychology of Sustainable Development.
Tobias is interested in understanding how emotions, values, heuristics and automatic affective processes help us understand our complex environment and influence our choices, and how this knowledge can be used to promote sustainable decision and behaviors. His research integrates concepts and theories from emotion psychology, social psychology and behavioral economics with the methodological toolkit of cognitive neuroscience (behavioral measures such as response times and decisions, neuroimaging techniques such as fMRI and EEG).