Business Administration & Management (BAMA) 2018

Information

Period

August 2018 - June 2019
36 ECTS credits
288 Teaching hours
72 Distance teaching hours
2-year cycle • Offered in 2 formats --> Bi-weekly: Friday 14h-21h) & Saturday (8h-13h) | Block: 5 blocks of one week (full-day courses) + 2 online modules per year

Language

English

Format

On-site

Contact

EMBA TEAM
+41 (0)22 379 82 04
emba(at)unige.ch

Location

University of Geneva

Registration

Registration deadline

1 June 2018

Fees:

CHF 14750.- 

Objectives

  • Help develop general management skills and reflect on one's practical activities
  • Develop projects based on professional experience including training and practical experience

Audience

Managing director and executive, engineer and technician from the public or private sectors wishing to update his/her knowledge or seeking career change

Learning outcomes

These 12 core EMBA modules:

  • prepare managers for contemporary senior management challenges and responsibilities
  • enable managers to become successful and responsible leaders through a real-world learning experience
  • help participants to learn how to develop and implement efficient operational solutions, while simultaneously ensuring the strategic renewal of their organizations
  • reflect on their professional and personal development to identify their full potential, and to hone their social and communication skills
  • provide a platform for participants to develop their professional network

Programme

12 core modules:

  • Business Economics
  • Strategic Management
  • Financial Accounting
  • Financial Policy
  • Human Resources
  • Interactive Strategizing
  • Investment Decision Making
  • Management Accounting
  • Marketing
  • Organization Design
  • Risk Management 
  • Self-Leadership

Director(s)

Prof. Sebastian RAISCH and Prof. Markus MENZ, Geneva School of Economics and Management (GSEM), University of Geneva

Coordinator(s)

Irène GALYFIANAKIS, University of Geneva

Accreditation

The program is fully accredited by the Association of MBAs (AMBA) since 2006
Established in 1992, the University of Geneva’s Executive MBA (EMBA) is Geneva region’s most prestigious general management program. The Geneva EMBA Program now also offers a block format requiring only five trips per year to Geneva for our international participants. The Geneva EMBA enables aspiring midcareer professionals to advance their careers and personal skills without interrupting their career. The program’s demanding curriculum goes beyond the basics of business including specialized courses unique to Geneva that prepare participants for senior management challenges and responsibilities. Selected experienced leaders and senior executives complement our world-class yet accessible faculty. Thanks to our unique blend of innovative teaching methods and strong alumni network, the participants gain highly relevant knowledge and expertise to cope with future management challenges. The Geneva EMBA is an ambitious but also rewarding once-in-a-lifetime learning experience!

Location

UniMail - Geneva

Fee

14750 CHF

Description

This course is an introduction to the analysis of the economic environment in which businesses are immersed. Participants will become familiar with tools needed to understand how the behaviour of firms, households, and governments striving to use their resources efficiently influences a business’s environment, both at a market level and at a higher (macroeconomic) level.

The course focuses on the determinants of movements in prices and in the quantities exchanged on competitive, monopolistic or oligopolistic markets. Emphasis is put on how the economic environment determines a firm's optimal behaviour and on what measures governments can adopt to modify firms' behaviour in order to increase social welfare. The course also focuses on macroeconomic phenomena and on the interpretation of corresponding data.

This course aims to:

  • help participants develop basic skills in economic analysis, which he or she can use in laying out a firm's strategic audit (through a PESTEL or, to a lesser extent, a Porter analysis).
  • provide the necessary skills to understand economic reality by interpreting the relevant data and events beyond mere preconceptions.

Planning

Description

This course is an introduction to corporate finance and will use practical cases from the real world.  The main objectives of the course are:

  • to introduce the time value of money concept and how to use the net present value for capital budgeting;
  • to see how finance fits within the overall objectives of the firm;
  • to show how to calculate the cost of the main different sources of funds (equity and debt) and examine their advantages and disadvantages in order to make good financial decisions.

 

The main objective of this course is to make the participants familiar with the financial logic of businesses.  Managers must be able realistically to assess the firm’s current financial position and understand how to make good investment and financing decisions taking into account the cost of capital.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

This course is an introduction to corporate finance and will use practical cases from the real world. The main objectives of the course are:

  • to introduce the time value of money concept and how to use the net present value for capital budgeting;
  • to see how finance fits within the overall objectives of the firm;
  • to show how to calculate the cost of the main different sources of funds (equity and debt) and examine their advantages and disadvantages in order to make good financial decisions.

The main objective of this course is to make the participants familiar with the financial logic of businesses.  Managers must be able realistically to assess the firm’s current financial position and understand how to make good investment and financing decisions taking into account the cost of capital.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

Human resources are the key to organizational success or failure and HR policies contribute to the firm’s competitiveness by aligning people and strategy. Building competitive advantage requires the right HR strategy. It means putting strategy first and developing a workforce that executes that strategy. HR investments should be targeted where they create the highest strategic return and should be reduced or eliminated where there is no return. HR differentiation has the potential to create strategic value through improved strategy execution, but it is not easily copied by competitors. Competitive advantage built and achieved through superior human resource management is more sustainable and harder for competitors to emulate than some other bases of achieving competitive advantage.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

This course addresses the necessary elements to advance strategy in real-life settings or, in other words, to improve the practice of strategy development, planning and strategy implementation by addressing frequent strategizing challenges, as well as (interactive) ways to overcome them.  Particular emphasis will be given to creativity and communication issues in advancing strategy, as they have a major impact on both the way strategies are developed and executed.  Another objective of the course is to familiarize students with the benefits and potential risks of different visual (convergent and divergent) methods of strategizing.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

The course is intended to develop a practical understanding of the complexities of making Investment Decision by applying the conceptual framework acquired in prior finance courses to case studies.  In addition to academic cases, recent current events or landmark business investment decisions will be used to show economic trends and the wide range of considerations in realistic contexts of decision making.

The objectives of this course is to:

Understand most common methods and concepts of Valuation used in Investment Decision Making, and know how to apply them to assess, improve and decide on investing in a company, venture or project. 

Understand non-financial techniques and considerations that impact investment decisions.

Understand both how to value classical businesses with stable cash flows, as well as start-ups; understand the trends in investment decisions at “new economy” firms.

Understand how to use financial modelling to determine, and adjust, the riskiness and the value drivers of the firm or project.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

Effective Management Accounting Systems (MAS) help decision-makers manage their activities and make sure that decisions made and results obtained are consistent with strategic objectives.

Two main areas are examined:

  • The measurement of costs and profitability: How to assess whether or which activities, products, units are profitable.
  • The measurement and control of performance: How to use financial as well as non-financial tools and indicators to make sure that decisions are aligned with strategy.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

Marketing Management is the art and science of selecting target markets, attracting and retaining customers through the creation, supply and communication of superior customer value. Marketing management attempts to tackle organizational objectives by effectively satisfying customers in a dynamic environment. This module endeavors to overview marketing principles and processes, and to provide students with the opportunity to apply the key concepts to practical business situations. Along this module, we focus on three main subjects: strategic analysis; segmenting, targeting and positioning; and the design and implementation of the marketing mix.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

Organization design choices are among the most important management decisions. Particularly in an increasingly complex and dynamic environment, choices regarding the organization’s structure, coordinating mechanisms, systems, and processes are critical for making strategy work as well as for the effective and efficient functioning of the organization. The course explores classic and modern organization design principles, focusing on an application of frameworks and tools to develop an optimal organization design. Special emphasis will be put on the design of contemporary organizations as well as on innovative organization design approaches. The course builds on established knowledge, several real-life case examples, and in-depth class discussions.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

The aim of this course is to provide deep insight regarding the fundamentals of risk and risk management including the theoretical concepts, risk management tools and their practical implementation. Factors of success include an early identification of relevant and new risks, an adequate qualitative and quantitative risk valuation at the company level, deciding upon accurate risk response measures, as well as monitoring and communicating risks while sustaining an effective risk culture.

Participants gain deep insight and understanding of the fundamentals of risk and methods of risk management. They can evaluate adequate risk management measures and understand the main components and success factors of a holistic enterprise risk management and corporate governance concept, including specific aspects such as the necessity of implementing an effective risk culture and reputation risk management. They will also learn to apply methods and tools and to transfer the theoretical knowledge in practice to structure and solve real-world problems on risk management. The participants will acquire knowledge on how to apply Monte Carlo simulation techniques using Excel to assess the risk situation of a company.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

This module will help you answer the following questions:

  1. What is your next consistent step after completion of your EMBA?
  2. How to impact your environment, focusing on your self-knowledge and self-confidence?

This course’s objectives are:

  • Know how to position yourself in a management role in terms of professional and personal expectations
  • Become aware of your skills, preferences, and how to focus on them
  • Know the values that guide your choices and take stock of your maturity level
  • Build an action plan directed at impacting your environment and mapping out your career objectives

This program is about your skills, your ambition, and how to connect the 2 together. It is an exploration process.

It is about managing one of your main resources - yourself.

At the end of the module, the participant will be able:

  • to estimate the own way he plays his role of executive in the organization, by reporting it to the expectations of the company and to its own needs of evolution
  • to lean on his strengths, on his preferential behavior and on his energy to identify the context in which to lead this evolution
  • to describe the way it grows as well as to know its internal drivers, so that he can better master how to plan his way forward.
  • to operate projects of beneficial improvements to the organization as to himself in the full measure of his position of executive, his personal assets and his will.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

This course deals with the craft of strategy – that is, how to analyze a company’s external environment and internal capabilities, how to select the right strategy at different levels of the organization, and how to execute the chosen strategy. We will explore conceptual frameworks and models developed by leading strategy scholars to analyze competitive situations and strategic options. Several real-life company cases and exercises are used to acquire practical experience in dealing with strategic issues.

Planning

Contact the EMBA office : emba(at)unige.ch

Description

The EMBA thesis is an in-company group project (3-4 participants per group) and must be completed during the 1st year of the EMBA.

Planning

Starts in January and ends mid-September.

Assessment

Each course is subject to an assessment that may include one or more of the following:
Individual in-class exam | take-home assignment | individual or group in-class presentation | individual or group Online quiz or assignment

Pedagogical method

The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience. The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work.

Diploma awarded

Participants may obtain a Letter of Completion upon successful completion of the 12 core modules.

Admission criteria

Steering committee

Sebastian RAISCH, Prof., GSEM, UNIGE | Markus MENZ, Prof., GSEM, UNIGE

Number of participants

Max. 40 students per group

Detailed fees

Program tuition: CHF 14'750.-

University Matriculation/Registration fee: CHF 5'000.-

Schedule

2 course formats are proposed: A) Bi-weekly (BW): 12 courses organized every two week-ends Fridays 2:15 pm - 9 pm & Saturdays 8:15 am - 1 pm; some modules are scheduled on 3 consecutive full days (Thursday, Friday & Saturday) | B) Block (BL): 5 blocks of 2 modules (8.30 am - 6 pm) + 2 blended learning (online) modules per year

Remarks

Total cost for the 1st year : CHF 19'750.-.

This includes: Matriculation/Registration fee CHF 5'000 + Tuition CHF 14'750.

Sébastien P. - 2016 EMBA alumnus: The International Management Program (IM) is an intensive experience that offered me the opportunity to work with many interesting people from various backgrounds all along the program's modules. The balanced combination of hard and soft modules broadened my leadership skills and positively changed my way of managing my company. Its international dimension addresses every facet of doing business across borders: finance, marketing, culture and so on. The EMBA provided by the University of Geneva is an intense intellectual and emotional challenge!

Himanshu D. - current student: Enrolling in EMBA has been one of the best investment I made in myself, personally and professionally. A unique blend of culture in the classroom widened my perspective of the industry on a global scale, especially Aviation and helped me understand the business situations in Airline Industry across globe. An all-encompassing study content taught by some of the best lecturers, their pragmatic and applied approach in the class really impressed me and made me understand the concepts well. The EMBA program provides me with an amazing opportunity to broaden my network that has been incremental for my career and boosted my confidence tremendously.

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