CAS Analytical Marketing
The executive programs in strategic marketing will not be offered in the academic year 2019/20.
Information
Period
See informationLanguage
EnglishFormat
On-siteContribution to the SDGs
Objectives
- Meet the demand for quantitatively trained marketers,
- Provide participants with the necessary analytical skills needed in light of the rapid transformation that marketing has undergone towards a more data- and fact-based approach,
- Participants will learn pricing techniques and how to optimize the return on marketing investment.
Audience
Professionals who wish to complete their knowledge on selected subjects can take individual modules, for each of which an official certificate will be delivered.
Learning outcomes
- Gain a solid understanding of quantitative marketing and develop relevant analytical skills
- Master techniques in pricing and return on marketing investment to help making better decisions
- Apply quantitative approaches to inform the development of marketing strategies and programs
Programme
5 modules:
- Managing Consumer Insights
- Return on Marketing Investment
- Advanced Pricing
- 2 additional elective courses (from the list of modules of the DAS in Strategic Marketing)
Director(s)
Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva
Coordinator(s)
The Certificate of Advanced Studies in Analytical Marketing is one of the few executive programs that meet companies’ demand for quantitatively trained marketers. Participants will be equipped with solid knowledge about the latest analytical tools and techniques as well as best industry practices to make better marketing decisions and accelerate their careers in the marketing field.
Admission criteria
- Strong command of both written and spoken English
- A minimum of 3 years professional experience
- Bachelor’s Degree or equivalent from a recognized university
Number of participants
Detailed fees
CHF 1'700.- / single module
Schedule
Academic instructors have been selected based on their research AND
commercial experience in the courses they teach. Our academics
integrate the latest results from their research and bring their extensive
commercial experience into the courses. This approach guarantees
state-of-the art and relevant content.
Our practitioners have all completed a PhD at a leading university or
business school in the respective fields they teach in the program, but
opted for a management career. They now cover high level management
positions in industries directly related to the courses they teach.
"Marketing strategies and tactics as well as the methods to measure them evolve very fast. It is highly important for me to remain updated on the new tools to maintain a modern thinking approach in my workplace. I have chosen the DAS Strategic Marketing programme based on the variety of offered courses. However, since attending the program, the richest source of knowledge has come from a combination of my peers, their diverse backgrounds and business orientations, as well as the most recent examples provided by the professors. After some modules, I already feel comfortable to implement the concepts that I have learned into my work" MELANIE VANDENBERGHEM, Marketing Manager, Firmenich
«This program has been very relevant to the work I do every day as a Product Manager. » LOUIS MAJA, Product Manager, Audemars Piguet
Contribution to the SDGs