CAS Branding and Digital Marketing
The executive programs in strategic marketing will not be offered in the academic year 2019/20.
Information
Period
See information30 ECTS credits
120 Teaching hours
Language
EnglishFormat
On-siteObjectives
- Prepare participants to deal with the shift from traditional media marketing to social media, wireless devices, and other digital media
- Build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the digital transformation of the marketing landscape
Audience
Professional with a minimum of 3 years work experience, wishing to broaden and deepen their knowledge and skills with state of the art tools, techniques and approaches in branding and digital marketing as well as manager who is considering a career change into the branding and digital marketing field
Learning outcomes
- Gain a solid understanding of quantitative marketing
- Explore digital and online marketing trends and techniques
- Develop relevant analytical skills
- Master techniques in pricing and return on marketing investment to help making better decisions
- Optimize branding decisions and communication tools
Programme
5 modules:
- Brand Management
- Marketing Communications
- Marketing 2.0
- 2 additional elective courses (from the list of modules of the DAS in Strategic Marketing)
Director(s)
Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva
The Certificate of Advanced Studies in Branding & Digital Marketing teaches executives how to build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the fundamental transformations in the marketing industry. Participants will learn the relevant skills needed to build effective brands in today’s business environment through practical applications and interactive in-class discussions.
Admission criteria
A recognized university degree or equivalent and at least 3 years of professional experience. Proficiency in English is required.
Number of participants
Limited seats
Detailed fees
CHF 1'700.-/single module
Schedule
Courses are held either over 2 weekends (Fridays: 2:15pm-9pm and Saturdays: 8:15am-1pm) or over 3 consecutive days (Thursday, Friday, Saturday: 9:15am-5pm)