CAS Branding and Digital Marketing 2020
The executive programs in strategic marketing will not be offered in the academic year 2019/20.
Information
Period
See informationLanguage
EnglishFormat
On-siteContribution to the SDGs
Objectives
- Prepare participants to deal with the shift from traditional media marketing to social media, wireless devices, and other digital media
- Build effective branding and digital marketing strategies to best capitalize on the new business opportunities that rise from the digital transformation of the marketing landscape
Audience
Learning outcomes
- Know the issues, techniques, and decision options in analyzing, planning and managing brands
-
Apply the acquired knowledge to make informed and more successful decisions in real-world branding problems
- Optimize brand communication through leveraging digital and traditional communication channels
Programme
5 modules:
- Brand Management
- Marketing Communications
- Marketing 2.0
- 2 additional elective courses (from the list of modules of the DAS in Strategic Marketing)
Director(s)
Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva
Coordinator(s)
Admission criteria
- Strong command of both written and spoken English
- A minimum of 3 years professional experience
- Bachelor’s Degree or equivalent from a recognized university
Number of participants
Detailed fees
CHF 1'700.-/single module
Schedule
Academic instructors have been selected based on their research AND
commercial experience in the courses they teach. Our academics
integrate the latest results from their research and bring their extensive
commercial experience into the courses. This approach guarantees
state-of-the art and relevant content.
Our practitioners have all completed a PhD at a leading university or
business school in the respective fields they teach in the program, but
opted for a management career. They now cover high level management
positions in industries directly related to the courses they teach.
"Marketing strategies and tactics as well as the methods to measure them evolve very fast. It is highly important for me to remain updated on the new tools to maintain a modern thinking approach in my workplace. I have chosen the DAS Strategic Marketing programme based on the variety of offered courses. However, since attending the program, the richest source of knowledge has come from a combination of my peers, their diverse backgrounds and business orientations, as well as the most recent examples provided by the professors. After some modules, I already feel comfortable to implement the concepts that I have learned into my work" MELANIE VANDENBERGHEM, Marketing Manager, Firmenich
«This program has been very relevant to the work I do every day as a Product Manager. » LOUIS MAJA, Product Manager, Audemars Piguet
Contribution to the SDGs