CAS Entrepreneurial Management 2020

The agile change agents’ toolbox to innovate, identify and seize opportunities in your job or in a start-up.



September 2020 - January 2021
18 ECTS credits
144 Teaching hours
1 semester




On-site – switch over to online-learning if required


+41 (0)22 379 81 32


University of Geneva


Registration deadline

30 June 2020
Modules can be followed individually


  • CAS: CHF 9500.-
  • Individual module: CHF 1800.-
  • Registration fee (non-refundable): CHF 350.-

Contribution to the SDGs

Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10: Reduce inequality within and among countries Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12: Ensure sustainable consumption and production patterns


  • Innovate and increase the viability of projects in large corporations, start-ups and SMEs and non-profit organizations
  • Become an inspiring leader and implement fairness-based leadership in order to maximize the team’s commitment and performance
  • Develop your professional agility


Manager seeking to boost his career and his employability by adding business development tools and effective leadership skills
Executive from major corporations liable to launch or manage a business unit or a company, or take over the management of a family business
Engineer, doctor, or researcher who wish to improve his managerial skills and his ability to innovate

Learning outcomes

  • Future leaders implement soft skill tools to maximize the team's commitment and performance
  • Develop one's professional agility


6 modules:

  • Identifying, Analyzing and Exploiting Opportunities
  • Business Law & Taxation
  • Creative Problem Solving
  • Digitalization & Smart Data
  • Doing Business in Emerging Markets
  • Investment Decision Making


Prof. Judith SCHREMPF-STIRLING, Geneva School of Economics and Management (GSEM), University of Geneva and Dr. Raphaël COHEN, GETRATEX SA


Gloria LEONI CARLUCCIO, University of Geneva
The Certificate of Advanced Studies (CAS) in Entrepreneurial Management provides innovators-to-be with the tools to identify and take full advantage of opportunities inside an existing organization or in a start-up. Exploiting opportunities and acting in the manner most appropriate to an entrepreneur - particularly within an existing organization - are key success factors for both executives and their employer. This program is not only for entrepreneurs, it is primarily for intrapreneurs, those who want to become change agents inside an existing organization.
Participants can continue on with the CAS in Responsible Leadership to obtain a Diploma of Advanced Studies (DAS) in Entrepreneurial Leadership. This DAS can then lead to an Executive MBA upon completion of the 1st EMBA year (conditions apply).


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This course will extend and deepen the participants’ knowledge of the key features of modern commercial law, such as corporations, start-ups, acquisitions, and major modern international commercial and business contracts, such as distributorship, license, merchandising, franchising, commercial agency and joint-ventures. Due to the outweighing importance of intellectual property in modern commercial contracts, as well as the increasing influence of competition/anti-trust law, the lecture will also include a general introduction to the most important intellectual property rights in modern trade (patents, trademarks and know-how), as well as a short overview of certain competition law issues linked to the modern commercial contracts. The participants will also get a short overview of public procurement, as well as an introduction to business criminality and dispute settlement. The time available will not allow for an in-depth analysis of all aspects of modern business law. This course is conceived as an introduction and global overview of some selected topics.


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The natural born creative genius is a myth. One is not born a creative or non-creative person – anyone can achieve creative excellence and use imagination as a resource for problem solving and opportunity creation. Creativity is a habit, a mindset, a skill that can be developed and fostered through the right insights and techniques. This is what you will discover in this varied training that gives particular emphasis to collaborative, joint creativity in teams.

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Read more:


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Smart Data tackles how enterprises such as businesses, non-profits, or governments can use data to generate novel insights about their business and to make more informed management decisions. In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data. You will gain a solid overview of state-of-the-art analytic techniques, how to communicate data science results effectively, and reflect on issues in building and leading data-driven teams in your organization.

This module emphasizes that data-driven business is not a theoretical discipline: the frameworks and concepts we cover are only relevant to the extent that they can be used to provide manageable insights and improve the speed, reliability, and quality of your corporate decisions. The concepts learned in this class should help you identify opportunities in which data can be used strategically to improve decisions in the real-world. It should make you alert to the ways that analytics can be used — and misused — within an organization. The use of data in applied business analytics and data science is becoming an integral part of modern management — this course should provide you with a solid foundation to drive value in your organization based on data.

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Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.

The course will cover themes specific to doing business in emerging markets, including middle and bottom-of-the pyramid market segments, non-market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.


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This module focusing on identifying, analyzing and exploiting opportunities addresses the following challenges:

  • Only 12% of projects are completed on time and within the budget.
  • About 30% of the projects are interrupted before completion.
  • Many innovations do not deliver the expected results.
  • Rewarding innovation or initiatives are overlooked because they are not presented well or are not well understood

The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities (from the Idea to the Opportunity Case).

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Read more: "Maîtriser l'avant-projet pour optimiser la gestion des projets" (Focus Sur...)


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The course is intended to develop a practical understanding of the complexities of making Investment Decision by applying conceptual framework to case studies.  In addition to academic cases, recent current events or landmark business investment decisions will be used to show economic trends and the wide range of considerations in realistic contexts of decision making.


Each course is subject to an assessment that may include one or more of the following: Individual in-class exam | Take-home assignment, individual or group | Presentation in class, individual or group

Pedagogical method

The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work. The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience.

Diploma awarded

Upon successful completion of the 6 modules in Entrepreneurial Management, participants receive a Certificate of Advanced Studies (CAS).

Admission criteria

  • Bachelor Degree or equivalent (i.e., BAC+3)
  • at least 3 years of managerial experience
  • English proficiency required (both written and spoken)

Steering committee


Number of participants

Max. 35 students per group; GSEM Executive reserves the right not to open a program due to an insufficient number of participants.

Detailed fees

CAS (Certificate of Advanced Studies - 6 modules): CHF 9'500

Individual module : CHF 1'800

Handling fees: CHF 350


Refund policy

In case of withdrawal from the program, the tuition fees are still due. However, refunds may apply as follows:
- 90% of the tuition fee for cancellations made at least 30 days prior to the first day of class.
- 50% of the tuition fee for cancellations made after the 30 day deadline but before the first day of class.
- After the first day of class, the tuition fee will not be reimbursed.
- There is no reimbursement of any kind in case of course failure or expulsion from the program.
- The registration fee is non-refundable.

Handling Fees:
- Handling fees are nonrefundable and nondeductible.
- These fees do not apply to isolated module(s).
- If a program is canceled, the handlig fees are reimbursed.


The modules are generally scheduled twice a month, Friday (2.15 pm - 9 pm) & Saturday (8.15 am - 1 pm). Some modules are organized on 3 consecutive full days (9 am - 6 pm). Presence/participation in all the courses is mandatory. For each teaching hour, you should count 1 to 2 hours for reading, preparation, case study, and assessment work.


The CAS lasts one academic semester, a fee will apply in case of a further extension (two semesters max.).



The teaching team is made up of faculty from Geneva University, guest faculty from other institutions and professionals with hands-on entrepreneurial experience. The variety of origins of the professors and their combined experience as executives or in start-ups guarantee delivery of a highly concrete approach to the learning content while ensuring that all the necessary theoretical bases required are in place.


Danièle CASTLE, Genevensis, Sàrl, Geneva

Raphaël H COHEN, Getratex SA, Geneva

Giuseppe CONTI, Conti Advanced Business Learning (CABL)

Martin EPPLER, Professor, University of St Gallen

Christian HILDEBRAND, Professor, University of St Gallen

Marc LAPERROUZA, Professor, University of Lausanne

Marcello MORTILLARO, Swiss Center for Affective Science, University of Geneva

Achim SCHMITT, Professor Associé, Ecole hôtelière de Lausanne

Maria SCHMITT, Leadership Development & Executive Coach, World Economic Forum

Judith SCHREMPF-STIRLING, Associate Professor, University of Geneva

John ZIMMER, Professional Speaker, Presentation Skills Trainer & Coach

Contribution to the SDGs

Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10: Reduce inequality within and among countries Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12: Ensure sustainable consumption and production patterns

Les termes utilisés pour désigner des personnes sont pris au sens générique; ils ont à la fois la valeur d'un masculin et d'un féminin.