CAS Entrepreneurial Management
PeriodSeptember 2021 - January 2022
FormatOn-site – switch over to online-learning if required
Registration deadline31 May 2021
- CAS: CHF 9500.-
- Individual module: CHF 1800.-
- Registration fee (non-refundable): CHF 350.-
The CAS in Entrepreneurial Management is not only for entrepreneurs involved in a start-up. It is primarily for intrapreneurs, those who want to become change agents inside an existing organization.
It provides innovators-to-be with the tools to identify and take full advantage of opportunities inside an existing organization or in a start-up.
This is career-boosting executive education program is designed to
- improve the participants' employability
- increase their professional agility
- teach them how to innovate and seize opportunities in both the public and private sectors (large organizations, SMEs, start-ups)
Exploiting opportunities and acting in the manner most appropriate to an entrepreneur - particularly within an existing organization - are key success factors for both executives and their employer. The program prepares them to surf on the obvious challenges that all organizations are or will soon be.
Executives from major corporations liable to launch or manage a business unit or a company, or take over the management of a family business.
Engineers, doctors, or researchers who wish to improve their managerial skills and propel their ability to innovate.
Managers of non-profit or international organizations open to best practices that can increase the sustainability of their organization.
Anyone with a sincere interest in managerial practices that are aligned with Sustainable Development Goals (SDG).
- Future leaders implement soft skill tools to maximize the team's commitment and performance
- Develop one's professional agility
- Business Law and Taxation
- Digitalization and Smart Data
- Doing Business in Emerging Markets
- Identifying, Analyzing and Exploiting Opportunities
- Investment Decision Making
- PDP: Creative Problem Solving
See “Detailed programme” tab for course descriptions
Prof. Judith SCHREMPF-STIRLING, Geneva School of Economics and Management (GSEM), University of Geneva and Dr. Raphaël COHEN, GETRATEX SA and Academic Fellow of the University of Geneva
Participants can continue on with the CAS in Responsible Leadership to obtain a Diploma of Advanced Studies (DAS) in Entrepreneurial Leadership.
This Master class will extend and deepen the participants’ knowledge of the key features of modern business law, covering some fundamental aspects of corporate law as well as key elements of business contracts and business transactions. With regard to business contracts, the lecture will include an introduction to the general principles of contract law and dispute resolution mechanisms which apply to all types of contracts, and cover the key features of the contracts that are most frequently signed in the daily business of companies, such as sales, distribution/agency, works, mandate, brokerage, employment, license, franchising, shareholders' and financing agreements. In view of the increasing importance of competition law and intellectual property rights in business operations, the course will include a general description of these elements. The participants will also get a short overview of the key features of the most frequent business (M&A) transactions, including sales of shares or assets, mergers and quasi-mergers. With regard to corporate law, the course will give an overview of the main types of legal structures that can be used to conduct business activities and highlight the key liability aspects. The time available will not allow for an in-depth analysis of all aspects of modern business law. This Master class is therefore rather conceived as an introduction and global overview of some selected topics.
This Master class will also survey basic taxation principles (based on the Swiss tax model), including constitutional principles, overview of the main Swiss federal and cantonal taxes. The general principles of income taxation of individuals will be reviewed (unlimited versus limited taxation, determination of taxable income and wealth, distinction for tax purposes between salaried and independent activities, as well as distinction between private and professional fortune, lump sum taxation system). The general of profit taxation of legal entities will also be covered (unlimited versus limited taxation, determination of taxable profit, authority of accounts, business expenses versus non business expenses, special tax regimes such as the tax holiday and participation (holding reduction). The recent tax changes introduced by the recent Tax Reform and AVS Financing (TRAF) will also be explained. Due to the increasing importance of the dealing at arm's length concept, a particular focus will be given to the notion of constructive dividend under the Swiss Withholding Tax Act. As regards the Stamp Tax Act, the basic aspects of the issuance and transfer stamp taxes will be reviewed. Finally, the students will get an overview of the principles of international taxation, including the rules of application of double tax treaties and the methods to avoid double taxation.
The proliferation of digital technologies and the massive increase in the availability of data from customers, business processes, competitors, or other forms of data are challenging traditional business models across industries. New technologies and recent developments in data science provide unseen developments to improve the ability to make better informed management decisions. The ability to use data effectively to drive profitable management decisions has been a critical strategic advantage for companies as diverse as Amazon, Facebook, and Netflix or traditional business such as Caterpillar, John Deere, and Hilti. With the increasing availability of large amounts of data — i.e., “Big Data” — data-driven business innovation is becoming a critical capability for enterprises of all types and sizes.
In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data and how to spot and develop new business models involving the smart intersection of technology and data. You will gain a solid overview of the rapid developments of how digital technology is changing the development of entirely new business models, the role of data as a strategic asset, state-of-the-art AI and machine learning techniques, how to communicate data-driven management results effectively, and to reflect on issues in building and leading data-driven management teams in your organization.
- - - -
Emerging markets are central to most companies’ strategies nowadays. Doing business in emerging markets often requires organizations to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating and operating in emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.
The course will cover themes specific to doing business in emerging markets, including middle and bottom-of-the pyramid market segments, non-market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.
This module focusing on identifying, analyzing and exploiting opportunities addresses the following challenges:
- Only 12% of projects are completed on time and within the budget.
- About 30% of the projects are interrupted before completion.
- Many innovations do not deliver the expected results.
- Rewarding innovation or initiatives are overlooked because they are not presented well or are not well understood
The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities (from the Idea to the Opportunity Case).
- - - - -
- "Maîtriser l'avant-projet pour optimiser la gestion des projets" (Focus Sur...)
This course provides participants with a solid understanding of strategic issues in corporate finance. The framework in which corporate financial decisions are made is explored in order to derive the appropriate discounting of risky cash flows. The course achieves this by imparting participants with a solid framework to understanding and analyzing of the fundamental principles and elements of accounting and financial reporting and exposing them to key strategic and financial measurement topics and issues. This allows decisions makers to make very objective strategic, operational, commercial, financial decisions.
The natural born creative genius is a myth. One is not born a creative or non-creative person – anyone can achieve creative excellence and use imagination as a resource for problem solving and opportunity creation. Creativity is a habit, a mindset, a skill that can be developed and fostered through the right insights and techniques. This is what you will discover in this varied training that gives particular emphasis to collaborative, joint creativity in teams.
[PDP = Personal Development Program]
- - - - -
The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work. The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience.
- Bachelor Degree or equivalent (i.e., BAC+3)
- at least 3 years of managerial experience
- English proficiency required (both written and spoken)
- Professor Judith Schrempf-Stirling GSEM, University of Geneva
- Dr Raphael H. Cohen, Getratex SA, Geneva
Number of participants
CAS (Certificate of Advanced Studies - 6 modules): CHF 9'500
Individual module : CHF 1'800
Handling fees: CHF 350
In case of withdrawal from the program, the tuition fees are still due. However, refunds may apply as follows:
- 90% of the tuition fee for cancellations made at least 30 days prior to the first day of class.
- 50% of the tuition fee for cancellations made after the 30 day deadline but before the first day of class.
- After the first day of class, the tuition fee will not be reimbursed.
- There is no reimbursement of any kind in case of course failure or expulsion from the program.
- The registration fee is non-refundable.
- Handling fees are nonrefundable and nondeductible.
- These fees do not apply to isolated module(s).
- If a program is canceled, the handlig fees are reimbursed.
The modules are generally scheduled twice a month, Friday (2.15 pm - 9 pm) & Saturday (8.15 am - 1 pm). Some modules are organized on 3 consecutive full days (9 am - 6 pm). Presence/participation in all the courses is mandatory. For each teaching hour, you should count 1 to 2 hours for reading, preparation, case study, and assessment work.
The CAS lasts one academic semester, a fee will apply in case of a further extension (two semesters max.).
>> LINK TO COURSE SCHEDULE: CLICK HERE <<
The teaching team is made up of faculty from Geneva University, guest faculty from other institutions and professionals with hands-on entrepreneurial experience. The variety of origins of the professors and their combined experience as executives or in start-ups guarantee delivery of a highly concrete approach to the learning content while ensuring that all the necessary theoretical bases required are in place.
Martin ANDERSON, Partner at Bär & Karrer AG, Geneva
Raphaël H COHEN, Getratex SA, Geneva
Martin EPPLER, Professor, University of St Gallen
Philippe FOULQUIER, Professor, EDHEC Business School
Christian HILDEBRAND, Professor, University of St Gallen
Marc LAPERROUZA, Professor, University of Lausanne
Thierry OBRIST, Professor, University of Neuchâtel