Law

Short course Luxury Digital Law Seminar Series 2020

Next session: 5 november 2020: E-Commerce and Virtual Reality: The Solution to Navigating Turbulent Times?

Five-webinars initiative focusing on current issues related to the luxury industry and its digital expansion. The Series addresses hot topics such as Branding Luxury in the Digital World, E-Commerce and Virtual Reality, Blockchain and Intellectual Property, Artificial Intelligence and Privacy.

Information

Period

22 October 2020 - 17 December 2020
7,5 Distance teaching hours
Online education course with built-in interactive features (surveys, case studies, etc.)

Language

English

Format

Distance learning

Contact

For information about Registration, Fees and Certificates email us (indicate "Luxury Digital Law" in the subject line).
+41 22 379 30 50
digitallawcenter(at)unige.ch

Location

The "Luxury Digal Law Series" will take place online via Zoom.

Registration

Registration deadline

20 October 2020
Modules can be followed individually

Fees:

Registration Fees  

Single webinar (for individual participant): CHF 100 

Four-webinars Series (for individual participant): CHF 350

Special rates available for groups of more than 5 participants (contact us for inquiries)

* Registration for each individual webinar will close one day before the date of the event; registration for the remaining four-webinars will close on 4 November 2020. 

**Early registration is recommended.

 

Audience

Professional (not limited to the legal community) interested in issues related to the production, distribution, marketing, and protection of luxury products and the opportunities and challenges that arise in the digital world.

Learning outcomes

At the end of the programme, participants will be able to:

  • understand the issues of digital law that are covered and will be discussed in the sessions
  • use the knowledge gained in the sessions and apply it to their own professional fields
  • use the knowledge gained in the sessions and apply it to make decisions and judgments in their own professional fields

Programme

5 modules:

  • Branding Luxury in the Digital World: Opportunities and (Legal) Challenges
  • E-Commerce and Virtual Reality: The Solution to Navigating Turbulent Times?
  • Securing Intellectual Property with Blockchain: A Case Study
  • Artificial Intelligence, Data and Privacy: What Impact for the Luxury Industry?
  • Marketing Shifts in the Digital Age: Social Media and Influencers

Director(s)

Prof. Jacques DE WERRA et Prof. Irene CALBOLI, Faculty of Law, University of Geneva

Coordinator(s)

Hélène Bruderer, Siroos Tanner and Rui Yan, University of Geneva
The “Luxury Digital Law Series” is a five-webinars initiative focusing on current issues related to the luxury industry and its digital expansion. The Series is part of the Continuing Legal Education Programs and addresses hot topics such as Branding Luxury in the Digital World, E-Commerce and Virtual Reality, Blockchain and Intellectual Property, Artificial Intelligence and Privacy, Influencers and Marketing. Each session features high-profile speakers from legal practice, business, and academia, and addresses the topics at issue in an interactive format.

Date(s)

22 October 2020

Planning

15.30 to 17.00 CEST

 

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva 

Panelists

Philippe Meyer, Deputy Digital Marketing Director, Richemont Group

Eleonora Rosati, Associate Professor, Stockholm University; Of Counsel Bird & Bird, Milan and London

Felicitas Morhart, Professor, University of Lausanne

Date(s)

5 November 2020

Planning

15.30 to 17.00 CEST

 

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Hélène Bruderer, Digital Law Center, University of Geneva

Panelists

Louise Firestone, Senior Vice President and General Counsel, LVMH Moet Hennessy Louis Vuitton Inc.

Seth Hays, Chief Representative Asia-Pacific, International Trademark Association (INTA)

Simona Lavagnini, Partner, LGV Avvocati, Milan

Date(s)

19 November 2020

Planning

15.30 to 17.00 CEST

 

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Hélène Bruderer, Digital Law Center, University of Geneva

Panelists

Olivia Dhordain, Deputy Chief Intellectual Property Counsel, Richemont Group Legal

William Fauchoux, Chief Executive, BlockchainyourIP, Paris

Vincent Fauchoux, Managing Partner, DDG, Deprez Guignot & Associés, Paris

Date(s)

3 November 2020

Planning

15.30 to 17.00 CEST

 

Moderators:

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva  

Nicoletta Giusti, Clinical Professor and Program Director, Master in Luxury Management, Glion Institute of Higher Education

Panelists

Alexandros Papanastasiou, Integration Manager, Emakina, Brussels

Giangacomo Olivi, Partner, Dentons, Milan

Ana Andrijevic, Digital Law Center, University of Geneva

Date(s)

17 December 2020

Planning

15.30 to 17.00 CEST

 

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva  

Panelists

Vincent Montalescot, Executive Vice President, Montblanc

Arlène Marcé, Maison Lead Intellectual Property Counsel, Richemont Group Legal

Julie Zerbo, Founder and Editor in Chief, The Fashion Law

Five-webinars initiative focusing on current issues related to the luxury industry and its digital expansion. The Series addresses hot topics such as Branding Luxury in the Digital World, E-Commerce and Virtual Reality, Blockchain and Intellectual Property, Artificial Intelligence and Privacy.

Remarks

Certificates of Participation

Registered participants will receive a Certificate of Attendance for the webinar(s) attended

Participants registered for the entire five-webinars series will receive a special "Certificate of Participation to the Luxury Digital Law Series"

Registered Swiss Trainee Lawyers can request a special Certificate of Participation to be submitted for the Swiss Bar Exam

 

Location:

Each webinar will take place via Zoom. Registered participants will receive a specific email to their email address with the Zoom link and password to access the webinar a week before the date of each webinar.

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