Economics and Management

DAS Strategic Marketing

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Information

Period

See information

30 ECTS credits

240 Teaching hours

Language

English

Format

On-site

Contact

GSEM Executive

marketing(at)unige.ch

website

Location

University of Geneva

Registration

See information

Modules can be followed individually

Fees:

CHF 12600.- ou CHF 1'700.-/module

Chèque formation

Objectives

Gain a solid understanding of the new world of analytical and fact-based marketing, learn new frameworks, analytical tools and best industry practices in all key areas of marketing from leading experts in the respective fields to make more informed, better decisions, explore the latest trends and techniques in digital and online marketing

Audience

Marketing professional who wish to get ahead with state of the art knowledge on emerging topics and new marketing approaches as well as manager who is considering a career change into the marketing field

Learning outcomes

Gain a solid understanding of quantitative marketing
Explore digital and online marketing trends and techniques
Develop relevant analytical skills
Master techniques in pricing and return on marketing investment to help making better decisions
Optimize branding decisions and communication tools

Programme

10 modules:

Brand Management
Marketing Strategy
Managing & Marketing Innovation
Advanced Pricing
Managing Consumer Insights
Marketing 2.0
Service Marketing
Customer Relationship Management
Return on Marketing Investment
Marketing Communication

Director(s)

Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva

Coordinator(s)

Nadia ZARRILLO, University of Geneva

In recent years marketing has undergone a rapid transformation towards a more data and fact-based approach. An explosion in social and digital media has revolutionized the way companies interact and build relationship with customers. The Diploma of Advanced Studies (DAS) in Strategic Marketing prepares participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices.

Admission criteria

A recognized university degree or equivalent and at least 3 years of professional experience. Proficiency in English is required.

Number of participants

Le nombre de participants est adapté à la pédagogie choisie

Schedule

Courses are held either over 2 weekends (Fridays: 2:15pm-9pm and Saturdays: 8:15am-1pm) or over 3 consecutive days (Thursday, Friday, Saturday: 9:15am-5pm)

"Marketing strategies and tactics as well as the methods to measure them evolve very fast. It is highly important for me to remain updated on the new tools to maintain a modern thinking approach in my workplace. I have chosen the DAS Strategic Marketing programme based on the variety of offered courses. However, since attending the program, the richest source of knowledge has come from a combination of my peers, their diverse backgrounds and business orientations, as well as the most recent examples provided by the professors. After some modules, I already feel comfortable to implement the concepts that I have learned into my work" Melanie Vanberghem, Marketing Manager, Firmenich