DAS Strategic Marketing 2020
Information
Period
Contact coordinatorLanguage
EnglishFormat
On-siteRegistration
Fees:
CHF 12600.- ou CHF 1'700.-/module
Objectives
- Gain a solid understanding of the new world of analytical and fact-based marketing
- Learn new frameworks, analytical tools and best industry practices in all key areas of marketing from leading experts in the respective fields
- Apply these quantitative models and approaches to provide fundamental knowledge and insights about customers, competitors, and markets
- Use this knowledge to make better decisions and create sustainable sources of revenue and profit for your company
Audience
Learning outcomes
- Master planning frameworks and tools for strategic marketing to build winning marketing strategies
- Determine the scope and direction of research activities and leverage research insights for decision making
- Craft compelling communication plans with concepts, tools and best practices of integrated marketing communication
- Make informed and more successful decisions in real-world branding problems
- Optimize brand communication through leveraging digital and traditional communication channels
- Master techniques in pricing and return on marketing investment to optimize marketing mix decisions
Programme
10 modules:
- Brand Management
- Marketing Strategy
- Managing & Marketing Innovation
- Advanced Pricing
- Managing Consumer Insights
- Marketing 2.0
- Service Marketing
- Customer Relationship Management
- Return on Marketing Investment
- Marketing Communication
Director(s)
Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva
Coordinator(s)
Admission criteria
- Strong command of both written and spoken English
- An absolute minimum of 3 years professional experience
- Bachelor’s Degree or equivalent from a recognized university
Number of participants
Schedule
Courses are held either over 2 weekends (Fridays: 2:15pm-9pm and Saturdays: 8:15am-1pm) or over 3 consecutive days (Thursday, Friday, Saturday: 9:15am-5pm)
Academic instructors have been selected based on their research AND
commercial experience in the courses they teach. Our academics
integrate the latest results from their research and bring their extensive
commercial experience into the courses. This approach guarantees
state-of-the art and relevant content.
Our practitioners have all completed a PhD at a leading university or
business school in the respective fields they teach in the program, but
opted for a management career. They now cover high level management
positions in industries directly related to the courses they teach.
"Marketing strategies and tactics as well as the methods to measure them evolve very fast. It is highly important for me to remain updated on the new tools to maintain a modern thinking approach in my workplace. I have chosen the DAS Strategic Marketing programme based on the variety of offered courses. However, since attending the program, the richest source of knowledge has come from a combination of my peers, their diverse backgrounds and business orientations, as well as the most recent examples provided by the professors. After some modules, I already feel comfortable to implement the concepts that I have learned into my work" MELANIE VANDENBERGHEM, Marketing Manager, Firmenich
«This program has been very relevant to the work I do every day as a Product Manager. » LOUIS MAJA, Product Manager, Audemars Piguet