Day-long event Social Media Management: Goal Setting, Strategy, Methods and Measurement Tools 2023

Having a presence on social media allows to increase your visibility, to be discovered by prospects, to better know your customers, and to interact with them. But how can you effectively integrate social media management to your global communications strategy? How do you measure the results?

Information

Period

Contact coordinator
8 Teaching hours
8.15 am - 6 pm

Language

English

Format

On-site – switch over to online-learning if required

Contact

Sandra ZANELLI
+41 (0)22 379 91 84
sandra.zanelli(at)unige.ch

Location

Genève

Registration

Contact coordinator

Fees:

CHF 600.-

Contribution to the SDGs

Goal 5: Achieve gender equality and empower all women and girls Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10: Reduce inequality within and among countries Goal 16: Promote peaceful and inclusive societies for sustainable development

Objectives

Develop or refine your social media strategy, set and measure objectives, manage an online crisis

Audience

Anyone in charge of a web project on social networks

Programme

  • Social Media Theory
  • Objectives Setting and Key Performance Indicators
  • Results Measurement and Interpretation
  • Online Crisis Management Principles and Techniques

Director(s)

Prof. Giovanna Di MARZO SERUGENDO, Geneva School of Social Sciences, Université de Genève

Coordinator(s)

Sandra ZANELLI, University of Geneva
Having a presence on social media on behalf of your company or your organization allows you to increase your visibility, to be discovered by prospects, to better know your customers and to interact with them. But how to integrate social media management into your communication strategy in an efficient way? And then, how to measure the results?
The objective of this seminar is to allow participants, based on their own experiences, to develop a social media strategy that allows them to reach objectives related to their business model and to measure thoseby implementing specific key success indicators.

Yan Luong

Yan Luong has participated in the digital integration of institutions such as Radio Télévision Suisse (RTS), the Federal Polytechnic School of Lausanne (EPFL), the Montreux Jazz Festival (MJF), the Federal Department of Foreign Affairs (FDFA) , the International Committee of the Red Cross (ICRC) or the City of Vevey. In his practice as a strategic consultant in digital communication, his clients include the State of Vaud, the Canton of Valais and the Pro Helvetia Foundation.

He offers a strategic approach to managing social media and digital engagement – from defining operational objectives and developing a holistic strategy to setting up governance – through concrete examples from of his professional experiences.

Contribution to the SDGs

Goal 5: Achieve gender equality and empower all women and girls Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10: Reduce inequality within and among countries Goal 16: Promote peaceful and inclusive societies for sustainable development