Day-long event Social Media Management: Goal Setting, Strategy, Methods and Measurement Tools
Develop or refine your social media strategy, set and measure objectives, manage an online crisis
- Social Media Theory
- Objectives Setting and Key Performance Indicators
- Results Measurement and Interpretation
- Online Crisis Management Principles and Techniques
Prof. Giovanna Di MARZO SERUGENDO, Geneva School of Social Sciences, Université de Genève
The objective of this seminar is to allow participants, based on their own experiences, to develop a social media strategy that allows them to reach objectives related to their business model and to measure thoseby implementing specific key success indicators.
Yan Luong has participated in the digital integration of institutions such as Radio Télévision Suisse (RTS), the Federal Polytechnic School of Lausanne (EPFL), the Montreux Jazz Festival (MJF), the Federal Department of Foreign Affairs (FDFA) , the International Committee of the Red Cross (ICRC) or the City of Vevey. In his practice as a strategic consultant in digital communication, his clients include the State of Vaud, the Canton of Valais and the Pro Helvetia Foundation.
He offers a strategic approach to managing social media and digital engagement – from defining operational objectives and developing a holistic strategy to setting up governance – through concrete examples from of his professional experiences.