Entrepreneurial Management

CAS Entrepreneurial Management 2021

The agile change agents’ toolbox to innovate, identify and seize opportunities in your job or in a start-up.



September 2021 - January 2022
18 ECTS credits
144 Teaching hours
1 semester






+41 (0)22 379 81 32


University of Geneva


Registration deadline

31 May 2021
Modules can be followed individually


  • CAS: CHF 9500.-
  • Individual module: CHF 1800.-
  • Registration fee (non-refundable): CHF 350.-

Contribution to the SDGs

Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10: Reduce inequality within and among countries Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12: Ensure sustainable consumption and production patterns


The CAS in Responsible Leadership teaches future leaders the soft skills tools to maximize the engagement to their team(s).

This executive education program teaches:

  • how a good manager can become an inspiring leader
  • how fairness-based leadership maximizes the team’s commitment and performance
  • the tools for deploying a fair and humanistic culture

True leadership signifies the ability to win the hearts and minds of people with a view to reaching a common goal. This requires a subtle understanding of their psychology as well as the art of positively influencing others.


Manager seeking to boost his career and his employability by adding business development tools and effective leadership skills.
Executive from major corporations liable to launch or manage a business unit or a company, or take over the management of a family business.
Engineer, doctor, or researcher who wish to improve his managerial skills and his ability to innovate.
Managers of non-profit or international organizations open to best practices that can increase the sustainability of their organization.
Anyone with a sincere interest in managerial practices that are aligned with Sustainable Development Goals (SDG).

Learning outcomes

  • Future leaders implement soft skill tools to maximize the team's commitment and performance
  • Develop one's professional agility


6 modules:

  • Business Law and Taxation
  • Digitalization and Smart Data
  • Doing Business in Emerging Markets
  • Identifying, Analyzing and Exploiting Opportunities
  • Investment Decision Making
  • PDP: Creative Problem Solving

See “Detailed programme” tab for course descriptions


Dr. Raphaël COHEN, GETRATEX SA and Academic Fellow of the University of Geneva


Gloria LEONI CARLUCCIO, University of Geneva
The Certificate of Advanced Studies (CAS) in Entrepreneurial Management provides innovators-to-be with the tools to identify and take full advantage of opportunities inside an existing organization or in a start-up. Exploiting opportunities and acting in the manner most appropriate to an entrepreneur - particularly within an existing organization - are key success factors for both executives and their employer. This program is not only for entrepreneurs, it is primarily for intrapreneurs, those who want to become change agents inside an existing organization.
Participants can continue on with the CAS in Responsible Leadership to obtain a Diploma of Advanced Studies (DAS) in Entrepreneurial Leadership. This DAS can then lead to an Executive MBA upon completion of the 1st EMBA year (conditions apply).


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This Master class will extend and deepen the participants’ knowledge of the key features of modern business law, covering some fundamental aspects of corporate law as well as key elements of business contracts and business transactions. With regard to business contracts, the lecture will include an introduction to the general principles of contract law and dispute resolution mechanisms which apply to all types of contracts, and cover the key features of the contracts that are most frequently signed in the daily business of companies, such as sales, distribution/agency, works, mandate, brokerage, employment, license, franchising, shareholders' and financing agreements. In view of the increasing importance of competition law and intellectual property rights in business operations, the course will include a general description of these elements. The participants will also get a short overview of the key features of the most frequent business (M&A) transactions, including sales of shares or assets, mergers and quasi-mergers. With regard to corporate law, the course will give an overview of the main types of legal structures that can be used to conduct business activities and highlight the key liability aspects. The time available will not allow for an in-depth analysis of all aspects of modern business law. This Master class is therefore rather conceived as an introduction and global overview of some selected topics.

This Master class will also survey basic taxation principles (based on the Swiss tax model), including constitutional principles, overview of the main Swiss federal and cantonal taxes. The general principles of income taxation of individuals will be reviewed (unlimited versus limited taxation, determination of taxable income and wealth, distinction for tax purposes between salaried and independent activities, as well as distinction between private and professional fortune, lump sum taxation system). The general of profit taxation of legal entities will also be covered (unlimited versus limited taxation, determination of taxable profit, authority of accounts, business expenses versus non business expenses, special tax regimes such as the tax holiday and participation (holding reduction). The recent tax changes introduced by the recent Tax Reform and AVS Financing (TRAF) will also be explained. Due to the increasing importance of the dealing at arm's length concept, a particular focus will be given to the notion of constructive dividend under the Swiss Withholding Tax Act. As regards the Stamp Tax Act, the basic aspects of the issuance and transfer stamp taxes will be reviewed. Finally, the students will get an overview of the principles of international taxation, including the rules of application of double tax treaties and the methods to avoid double taxation.


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The proliferation of digital technologies and the massive increase in the availability of data from customers, business processes, competitors, or other forms of data are challenging traditional business models across industries. New technologies and recent developments in data science provide unseen developments to improve the ability to make better informed management decisions. The ability to use data effectively to drive profitable management decisions has been a critical strategic advantage for companies as diverse as Amazon, Facebook, and Netflix or traditional business such as Caterpillar, John Deere, and Hilti. With the increasing availability of large amounts of data — i.e., “Big Data” — data-driven business innovation is becoming a critical capability for enterprises of all types and sizes.

In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data and how to spot and develop new business models involving the smart intersection of technology and data. You will gain a solid overview of the rapid developments of how digital technology is changing the development of entirely new business models, the role of data as a strategic asset, state-of-the-art AI and machine learning techniques, how to communicate data-driven management results effectively, and to reflect on issues in building and leading data-driven management teams in your organization.

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Emerging markets are central to most companies’ strategies nowadays. Doing business in emerging markets often requires organizations to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating and operating in emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.

The course will cover themes specific to doing business in emerging markets, including middle and bottom-of-the pyramid market segments, non-market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.


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This module focusing on identifying, analyzing and exploiting opportunities addresses the following challenges:

  • Only 12% of projects are completed on time and within the budget.
  • About 30% of the projects are interrupted before completion.
  • Many innovations do not deliver the expected results.
  • Rewarding innovation or initiatives are overlooked because they are not presented well or are not well understood

The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities (from the Idea to the Opportunity Case).

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This course provides participants with a solid understanding of strategic issues in corporate finance. The framework in which corporate financial decisions are made is explored in order to derive the appropriate discounting of risky cash flows. The course achieves this by imparting participants with a solid framework to understanding and analyzing of the fundamental principles and elements of accounting and financial reporting and exposing them to key strategic and financial measurement topics and issues. This allows decisions makers to make very objective strategic, operational, commercial, financial decisions.


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The natural born creative genius is a myth. One is not born a creative or non-creative person – anyone can achieve creative excellence and use imagination as a resource for problem solving and opportunity creation. Creativity is a habit, a mindset, a skill that can be developed and fostered through the right insights and techniques. This is what you will discover in this varied training that gives particular emphasis to collaborative, joint creativity in teams.

[PDP = Personal Development Program]

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Each course is subject to an assessment that may include one or more of the following: Individual in-class exam | Take-home assignment, individual or group | Presentation in class, individual or group

Pedagogical method

The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work. The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience.

Diploma awarded

Upon successful completion of the 6 modules in Entrepreneurial Management, participants receive a Certificate of Advanced Studies (CAS).

Admission criteria

  • Bachelor Degree or equivalent (i.e., BAC+3)
  • at least 3 years of managerial experience
  • English proficiency required (both written and spoken)

Steering committee

Dr. Raphael COHEN, Getratex SA

Number of participants

Max. 35 students per group; GSEM Executive reserves the right not to open a program due to an insufficient number of participants.

Detailed fees

CAS (Certificate of Advanced Studies - 6 modules): CHF 9'500
Individual module : CHF 1'800
Handling fees: CHF 350


Refund policy

In case of withdrawal from the program, the tuition fees are still due. However, refunds may apply as follows:
- 90% of the tuition fee for cancellations made at least 30 days prior to the first day of class.
- 50% of the tuition fee for cancellations made after the 30 day deadline but before the first day of class.
- After the first day of class, the tuition fee will not be reimbursed.
- There is no reimbursement of any kind in case of course failure or expulsion from the program.
- The registration fee is non-refundable.

Handling Fees:
- Handling fees are nonrefundable and nondeductible.
- These fees do not apply to isolated module(s).
- If a program is canceled, the handlig fees are reimbursed.


The modules are generally scheduled twice a month, Friday (2.15 pm - 9 pm) & Saturday (8.15 am - 1 pm). Some modules are organized on 3 consecutive full days (9 am - 6 pm). Presence/participation in all the courses is mandatory. For each teaching hour, you should count 1 to 2 hours for reading, preparation, case study, and assessment work.


The CAS lasts one academic semester, a fee will apply in case of a further extension (two semesters max.).



The teaching team is made up of faculty from Geneva University, guest faculty from other institutions and professionals with hands-on entrepreneurial experience. The variety of origins of the professors and their combined experience as executives or in start-ups guarantee delivery of a highly concrete approach to the learning content while ensuring that all the necessary theoretical bases required are in place.


Martin ANDERSON, Partner at Bär & Karrer AG, Geneva

Raphaël H COHEN, Getratex SA, Geneva

Martin EPPLER, Professor, University of St Gallen

Philippe FOULQUIER, Professor, EDHEC Business School

Christian HILDEBRAND, Professor, University of St Gallen

Marc LAPERROUZA, Professor, University of Lausanne


Contribution to the SDGs

Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10: Reduce inequality within and among countries Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12: Ensure sustainable consumption and production patterns
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