CAS Entrepreneurial Management




Program duration

September 2019 - January 2020

Registration deadline

30 June 2019


18 ECTS credits
144 Teaching hours
Modules can be followed individually


  • CAS: CHF 8500.-
  • Individual module: CHF 1700.-


University of Geneva


Prof. Marcelo OLARREAGA, Dean GSEM, University of Geneva and Dr. Raphaël COHEN, GETRATEX SA


Gloria Leoni CARLUCCIO, University of Geneva


Gloria Leoni Carluccio
+41 (0)22 379 81 32
The agile change agents’ toolbox to innovate, identify and seize opportunities in your job or in a start-up.


  • Innovate and increase the viability of projects in large corporations, start-ups and SMEs and non-profit organizations
  • Become an inspiring leader and implement fairness-based leadership in order to maximize the team’s commitment and performance
  • Develop your professional agility


Manager seeking to boost his career and his employability by adding business development tools and effective leadership skills
Executive from major corporations liable to launch or manage a business unit or a company, or take over the management of a family business
Engineer, doctor, or researcher who wish to improve his managerial skills and his ability to innovate


6 modules:

  • Identifying, Analyzing and Exploiting Opportunities
  • Smart Data
  • PDP: Creative Problem Solving
  • Doing Business in Emerging Markets
  • Managing Growth
  • Business Law and Taxation
The Diploma of Advanced Studies (DAS) in Entreprneurial Leadership enables participants to improve their ability to manage a team through fair and effective leadership, anmely to develop and innovate business that contributes to the evolution of the team members' career and increases all team members' employability. Participants obtain the DAS after completing the CAS in Entrepreneurial Management and CAS in Responsible Leadership.
The CAS in Entrepreneurial Management provides innovators-to-be with the tools to identify and take full advantage of opportunities inside an existing organization or in a start-up. The CAS in Responsible Leadership teaches future leaders the soft skill tools to maximize the commitment of their team(s).


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This course will extend and deepen the participants’ knowledge of the key features of modern commercial law, such as corporations, start-ups, acquisitions, and major modern international commercial and business contracts, such as distributorship, license, merchandising, franchising, commercial agency and joint-ventures. Due to the outweighing importance of intellectual property in modern commercial contracts, as well as the increasing influence of competition/anti-trust law, the lecture will also include a general introduction to the most important intellectual property rights in modern trade (patents, trademarks and know-how), as well as a short overview of certain competition law issues linked to the modern commercial contracts. The participants will also get a short overview of public procurement, as well as an introduction to business criminality and dispute settlement. The time available will not allow for an in-depth analysis of all aspects of modern business law. This course is conceived as an introduction and global overview of some selected topics.


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The natural born creative genius is a myth. One is not born a creative or non-creative person – anyone can achieve creative excellence and use imagination as a resource for problem solving and opportunity creation. Creativity is a habit, a mindset, a skill that can be developed and fostered through the right insights and techniques. This is what you will discover in this varied training that gives particular emphasis to collaborative, joint creativity in teams.


Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.

The course will cover themes specific to doing business in emerging markets, including middle and bottom-of-the pyramid market segments, non-market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.


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This module focusing on identifying, analyzing and exploiting opportunities addresses the following challenges:

  • Only 12% of projects are completed on time and within the budget.
  • About 30% of the projects are interrupted before completion.
  • Many innovations do not deliver the expected results.
  • Rewarding innovation or initiatives are overlooked because they are not presented well or are not well understood

The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities (from the Idea to the Opportunity Case).


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This course centers on the discussion of firms’ growth paths and how managers can actively plan and implement growth initiatives to achieve sustainable corporate development. We identify key managerial issues related to sustainable growth and explore the interactions between aspects of growth, organization, and leadership. The course presents new theoretical concepts and empirical research findings. Based on case studies, managerial issues are discussed and lessons learned are drawn in groups. Participants work on analyzing real-life companies’ growth strategies and present their insights, as well as creative ideas for new growth projects and their innovative business models, in class. 

The main objective of this course is to understand the strategic, organizational, and leadership challenges related to managing corporate growth and development. Specifically, participants will develop their understanding of managing growth with respect to the four core topics, and apply the theoretical concepts and tools to real-life situations.


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In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data. You will gain a solid overview of state-of-the-art analytic techniques, how to communicate data science results effectively, and reflect on issues in building and leading data-driven teams in your organization.

This module emphasizes that data-driven business is not a theoretical discipline: the frameworks and concepts we cover are only relevant to the extent that they can be used to provide managable insights and improve the speed, reliability, and quality of your corporate decisions. The concepts learned in this class should help you identify opportunities in which data can be used strategically to improve decisions in the real-world. It should make you alert to the ways that analytics can be used — and misused — within an organization. The use of data in applied business analytics and data science is becoming an integral part of modern management — this course should provide you with a solid foundation to drive value in your organization based on data.


The modules are generally scheduled twice a month, Friday (2.15 pm - 9 pm) & Saturday (8.15 am - 1 pm). Some modules are organized on 3 consecutive full days.

Learning outcomes

  • Future leaders implement soft skill tools to maximize the team's commitment and performance
  • Develop one's professional agility

Pedagogical methods

The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work. The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience.


Each course is subject to an assessment that may include one or more of the following:
Individual in-class exam | Take-home assignment, individual or group | Presentation in class, individual or group

Diploma awarded

Upon successful completion of the 6 modules in Entrepreneurial Management, participants receive a Certificate of Advanced Studies (CAS).

Admission criteria

  • Bachelor Degree or equivalent (i.e., BAC+3)
  • at least 3 years of professional experience
  • English proficiency required (both written and spoken)

Number of participants

Max. 35 participants
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