CAS Entrepreneurial Management
DAS: CHF 14750.- or CAS: CHF 8500.- or Individual module: CHF 1700.-
Prof. Sebastian RAISCH and Prof. Markus MENZ, Geneva School of Economics and Management (GSEM), University of Geneva
Dr. Raphaël COHEN, GETRATEX SA
2nd year EMBA
CAS Entrepreneurial Management + CAS Responsible Leadership = DAS Entrepreneurial Leadership (traditional EMBA track)
Capacity to manage a team through fair and effective leadership, to develop and innovate business that contributes to the evolution of one's career and increases employability. This is the case in SMEs or their startups (entrepreneurship)
- Business Law and Taxation
- Creative Problem Solving
- Doing Business in Emerging Markets
- Identifying, Analyzing and Exploiting Opportunities
- New Business Models and Mindsets
- Smart Data and Digital Business
The CAS in Entrepreneurial Management provides innovators-to-be with the tools to identify and take full advantage of opportunities inside an existing organization or in a start-up. The CAS in Responsible Leadership teaches future leaders the soft skill tools to maximize the commitment of their team(s).
This course will extend and deepen the participants’ knowledge of the key features of modern commercial law, such as corporations, start-ups, acquisitions, and major modern international commercial and business contracts, such as distributorship, license, merchandising, franchising, commercial agency and joint-ventures. Due to the outweighing importance of intellectual property in modern commercial contracts, as well as the increasing influence of competition/anti-trust law, the lecture will also include a general introduction to the most important intellectual property rights in modern trade (patents, trademarks and know-how), as well as a short overview of certain competition law issues linked to the modern commercial contracts. The participants will also get a short overview of public procurement, as well as an introduction to business criminality and dispute settlement. The time available will not allow for an in-depth analysis of all aspects of modern business law. This course is conceived as an introduction and global overview of some selected topics.
The natural born creative genius is a myth. One is not born a creative or non-creative person – anyone can achieve creative excellence and use imagination as a resource for problem solving and opportunity creation. Creativity is a habit, a mindset, a skill that can be developed and fostered through the right insights and techniques. This is what you will discover in this varied training that gives particular emphasis to collaborative, joint creativity in teams.
This course will enable the participants to
- recognize the everyday barriers to individual and group creativity and problem solving,
- reflect on their own problem solving style and patterns
- learn about proven principles that enhance the problem solving ability personally and in teams
- improve and accelerate problem solving through novel tools, techniques and approaches
lead idea, solution and option generation sessions in meetings
Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.
The course will cover themes specific to doing business in emerging markets, including middle and bottom-of-the pyramid market segments, non-market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.
The course aims to equip students with a number of frameworks to conduct business in emerging markets. At the end of the course, participants will be able to:
- Define and describe the main characteristics and drivers of emerging markets
- Apply frameworks to apprehend emerging markets (institutional voids, CAGE, AAA, business model canvas)
- Discuss specific issues related to conducting business in emerging markets
This module focusing on identifying, analyzing and exploiting opportunities addresses the following challenges:
- Only 12% of projects are completed on time and within the budget.
- About 30% of the projects are interrupted before completion.
- Many innovations do not deliver the expected results.
- Rewarding innovation or initiatives are overlooked because they are not presented well or are not well understood
The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities (from the Idea to the Opportunity Case).
This course centers on the discussion of firms’ growth paths and how managers can actively plan and implement growth initiatives to achieve sustainable corporate development. We identify key managerial issues related to sustainable growth and explore the interactions between aspects of growth, organization, and leadership. The course presents new theoretical concepts and empirical research findings. Based on case studies, managerial issues are discussed and lessons learned are drawn in groups. Participants work on analyzing real-life companies’ growth strategies and present their insights, as well as creative ideas for new growth projects and their innovative business models, in class.
The main objective of this course is to understand the strategic, organizational, and leadership challenges related to managing corporate growth and development. Specifically, participants will develop their understanding of managing growth with respect to the four core topics, and apply the theoretical concepts and tools to real-life situations.
In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data. You will gain a solid overview of state-of-the-art analytic techniques, how to communicate data science results effectively, and reflect on issues in building and leading data-driven teams in your organization.
This module emphasizes that data-driven business is not a theoretical discipline: the frameworks and concepts we cover are only relevant to the extent that they can be used to provide managable insights and improve the speed, reliability, and quality of your corporate decisions. The concepts learned in this class should help you identify opportunities in which data can be used strategically to improve decisions in the real-world. It should make you alert to the ways that analytics can be used — and misused — within an organization. The use of data in applied business analytics and data science is becoming an integral part of modern management — this course should provide you with a solid foundation to drive value in your organization based on data.
The objectives of this course are:
- Develop the ability to transform a business problem into a business-analytics problem (conceptual goal).
- Develop the skill to evaluate data-driven projects based on a feasibility vs. business value framework (practical goal).
- Gain practical experience with state-of-the-art tools to analyze data yourself (practical goal). Craft a data-driven storyline for effective corporate presentations and communicate results with high clarity convincingly (conceptual and practical goal).
- Learn about best practices for recruiting, retaining, and developing corporate data science and analytics teams for your organization (conceptual and practical goal).
- Future leaders implement soft skill tools to maximize the team's commitment and performance
- Develop one's professional agility
The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work. The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience.
Individual in-class exam | Take-home assignment, individual or group | Presentation in class, individual or group
- University Degree or equivalent (BAC + 3,...)
- Minimum 3 years or professional experience
- Proficiency in English (both spoken and written)
Number of participants