DAS Entrepreneurial Leadership




Program duration

7 September 2018 - 22 June 2019

Registration deadline

30 June 2018
Reduction of CHF 300.- for Early Bird applications


36 ECTS credits
288 Teaching hours
Modules can be followed individually


CHF 14750.- | Individual module: CHF 1700.-


University of Geneva


Prof. Marcelo OLARREAGA and Prof. Markus MENZ, Geneva School of Economics and Management (GSEM), University of Geneva


Marilina CAMPOLO, University of Geneva


Gloria LEONI
+41 (0)22 379 81 32

2nd Year EMBA

NEXT EMBA INFO SESSION: Wednesday 30 January 2019, 12:30-13:30, Uni Mail REGISTER


Develop participants’ professional agility to seize opportunities, particularly exploiting the digital transformation, a key factor in assuring success and advancement for an executive. This program helps participants to:

  • Understand how to identify, analyze and seize opportunities
  • Turn big/smart data into business opportunities and take full advantage of the digital transformation
  • Manage stakeholders and communication
  • Surf on diversity and do business in emerging markets
  • Manage growth
  • Understand the fundamentals of business law
  • Lead in a responsible manner with a humanistic approach
  • Reconcile business and social responsibility
  • Develop creative problem-solving
  • Influence with emotional intelligence
  • Manage change in a fast-moving environment
  • Negotiate and communicate effectively

The emphasis is above all on ethics, durability and respect for people.


Manager seeking to boost his career and his employability by adding business development tools and entrepreneurial behavior to his skills
Executive from major corporations liable to launch or manage a business unit or a company, or take over the management of a family business
Engineer, doctor, or researcher who wish to improve their managerial skills and propel their ability to innovate


  • Business Law and Taxation
  • Business & Society
  • Change Management (PDP)
  • Creative Problem Solving (PDP)
  • Doing Business in Emerging Markets
  • Identifying, Analyzing, and Exploiting Opportunities
  • Influencing with Emotional Intelligence | Coaching (PDP)
  • Managing Growth
  • Managing Stakeholders : Communication & Cultural Intelligence
  • Negotiation | Effective Communication (PDP)
  • Responsible Leadership
  • Smart Data


AMBA (Association of MBAs) as part of the EMBA traditional track
The Diploma of Advanced Studies (DAS) in Entrepreneurial Leadership enables participants to improve their ability to manage a team through fair and effective leadership, namely to develop and innovate business that contributes to the evolution of the team members’ career and increases all team members’ employability. Participants obtain the DAS after completing two Certificate of Advanced Studies (CAS): the CAS in Entrepreneurial Management and the CAS in Responsible Leadership.
The CAS in Entrepreneurial Management provides innovators-to-be with the tools to identify and take full advantage of opportunities inside an existing organization or in a start-up.
The CAS in Responsible Leadership teaches future leaders the soft skills tools to maximize the engagement to their team(s).


6 December 2018
7 December 2018
8 December 2018


Uni-Mail - University of Geneva


This course will extend and deepen the participants’ knowledge of the key features of modern commercial law, such as corporations, start-ups, acquisitions, and major modern international commercial and business contracts, such as distributorship, license, merchandising, franchising, commercial agency and joint-ventures. Due to the outweighing importance of intellectual property in modern commercial contracts, as well as the increasing influence of competition/anti-trust law, the lecture will also include a general introduction to the most important intellectual property rights in modern trade (patents, trademarks and know-how), as well as a short overview of certain competition law issues linked to the modern commercial contracts. The participants will also get a short overview of public procurement, as well as an introduction to business criminality and dispute settlement. The time available will not allow for an in-depth analysis of all aspects of modern business law. This course is conceived as an introduction and global overview of some selected topics.


2 May 2019
3 May 2019
4 May 2019


Uni-Mail - University of Geneva


The course focus will lie on the different ways in which companies can and do engage socially, and how they can benefit society and the environment, including a zoom-in on measuring, rating and reporting, Cross-Sector-Partnerships with a focus on the Sustainable Development Goals (SDGs). The course will provide a broad range of practical company case examples of "Business & Society" engagement. Overall, angles covered will include: philanthropy and charity, values and ethics, compliance and corporate governance, corporate responsibility and sustainability, social innovation and corporate social entrepreneurship, as well as corporate global citizenship and multi-stakeholder collaboration.

By the end of this course participants should be able to:

  • Critically assess different perspectives on business engagement in society.
  • Discuss the roles and interests of the main societal actors.
  • Appreciate contexts and complexities relating to the stakeholders of a corporation.
  • Differentiate between different types of business engagement in society, and assess which engagement approach offers which benefits for a company.
  • Acknowledge trends and gaps in the social and environmental engagement space of big business.
  • Present and support their individual standpoint on businesses role in society.


29 March 2019
30 March 2019
5 April 2019
6 April 2019


Uni-Mail - University of Geneva


Today’s business environment is characterized through hyper-competitive markets that constantly challenge an organization’s functioning. Within the past 10 years, firms twice experienced conditions of turbulent market environments indicated through the bursting of the dot-com bubble in 2000-01 and the sub-prime crisis in late 2008. These economic conditions have increased the complexity of today’s business environment and unambiguously underline the importance of knowing how to deal with environmental changes, difficult business situations, and corporate growth. Managing such conditions consists of multiple organizational challenges and implies that firms must constantly adapt to evolving market environment. This course aims at developing an understanding on how to behave and manage such situations. It familiarizes participants with how to manage change under situations of corporate crisis, global competition and environmental change.

This course intends to extend and broaden the participants’ business knowledge and sense by studying how organizations and people react to and cope with change. Firms face a constantly changing environment to which they will have to respond. In order to be able to fulfill this task successfully, managers need to be familiar with the basic choices for developing blueprints for effective organizations, and with the fundamentals of managing and implementing change. Students will discover the theories and practices of change management by analyzing cases individually in preparation for class and through case discussion in class. Students have to be well prepared for each session, and can be requested to present a case or background reading.


20 September 2018
21 September 2018
22 September 2018


Uni-Mail - University of Geneva


The natural born creative genius is a myth. One is not born a creative or non-creative person – anyone can achieve creative excellence and use imagination as a resource for problem solving and opportunity creation. Creativity is a habit, a mindset, a skill that can be developed and fostered through the right insights and techniques. This is what you will discover in this varied training that gives particular emphasis to collaborative, joint creativity in teams.

This course will enable the participants to:

  • recognize the everyday barriers to individual and group creativity and problem solving,
  • reflect on their own problem solving style and patterns
  • learn about proven principles that enhance the problem solving ability personally and in teams
  • improve and accelerate problem solving through novel tools, techniques and approaches
  • lead idea, solution and option generation sessions in meetings


9 November 2018
10 November 2018
23 November 2018
24 November 2018


Uni-Mail - University of Geneva


Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.

The course will cover themes specific to doing business in emerging markets, including middle and bottom-of-the pyramid market segments, non-market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.

The course aims to equip students with a number of frameworks to conduct business in emerging markets. At the end of the course, participants will be able to:

  • Define and describe the main characteristics and drivers of emerging markets
  • Apply frameworks to apprehend emerging markets (institutional voids, CAGE, AAA, business model canvas)
  • Discuss specific issues related to conducting business in emerging markets


31 August 2018
1 September 2018
8 September 2018


Uni-Mail - University of Geneva


This module focusing on identifying, analyzing and exploiting opportunities addresses the following challenges:

  • Only 12% of projects are completed on time and within the budget.
  • About 30% of the projects are interrupted before completion.
  • Many innovations do not deliver the expected results.
  • Rewarding innovation or initiatives are overlooked because they are not presented well or are not well understood

The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities (from the Idea to the Opportunity Case).


17 May 2019
18 May 2019
7 June 2019
8 June 2019


Uni-Mail - University of Geneva


The 1st part of the course (Influencing with Emontional Intelligence) strives to help students engage more effectively in the workplace by improving their emotional intelligence. Cutting-edge research will be presented to help students better understand how emotions function and how they come to bear on managerial behavior and decision-making. While theoretical models will be presented, the emphasis in this course will be on providing the practical tools necessary to improve students' ability to influence others (clients, peers, subordinates and bosses), while managing their own emotions more effectively.

During this course you will have the opportunity to:

  • Gain a greater understanding of the way in which emotions function and their impact on irrational behavior and decision making
  • Assess your own emotional intelligence and identify ways to improve it.
  • Expand your ability to manage key relationships at work and influence others.


The 2nd part of the module (Coaching) is an introduction to the topic of coaching and how this skill can support you when leading and inspiring people and teams.

In today’s organizations, leadership has many different facets:  anyone can lead at any hierarchical level. Organizational success is built around highly empowered teams and driven by a new model of leadership. Leaders as well as organizations need to move away from command, control and the traditional leadership models that have worked in the past (Deloitte, 2016).

In order to support you tackling these challenges, our course helps you to develop a collaborative leadership approach based on coaching skills.  

The course is highly participative and set-up as a workshop. We will explore different types of leadership styles and their effectiveness. You will be able to reflect on your own leadership style and discover its benefits and disadvantages. The second part of the course will be extremely practical and aims at developing your personal coaching skills. Based on a practical framework that will help you to ask powerful questions, we will focus on developing “active listening skills” and learn a practical process to facilitate coaching conversations.


18 January 2019
19 January 2019
1 February 2019
2 February 2019


Uni-Mail - University of Geneva


This course centers on the discussion of firms’ growth paths and how managers can actively plan and implement growth initiatives to achieve sustainable corporate development. We identify key managerial issues related to sustainable growth and explore the interactions between aspects of growth, organization, and leadership. The course presents new theoretical concepts and empirical research findings. Based on case studies, managerial issues are discussed and lessons learned are drawn in groups. Participants work on analyzing real-life companies’ growth strategies and present their insights, as well as creative ideas for new growth projects and their innovative business models, in class. 

The main objective of this course is to understand the strategic, organizational, and leadership challenges related to managing corporate growth and development. Specifically, participants will develop their understanding of managing growth with respect to the four core topics, and apply the theoretical concepts and tools to real-life situations.


20 June 2019
21 June 2019
22 June 2019


Uni-Mail - University of Geneva


The Communication course aims to provide a structured approach to communications, so that it can be applied in any organisation, small or large. It provides a basis on which to build communications knowledge and practice, which can then be expanded through implementation in the workplace.  

While everyone communicates on a daily basis, as a discipline communications requires an in-depth knowledge of the company and its strategies, an understanding of internal and external stakeholders, a grasp of processes, products and markets.

The module therefore presents a methodological approach and a toolkit to plan and implement a communications strategy, whatever the size of the organisation. By the end of the day, participants will have acquired:

  • An understanding as to why communications is a key business tool
  • The ability to structure and develop a communications plan
  • Key stakeholder selection
  • An understanding of the tools that can be used
  • Knowledge and understanding of the importance of messaging and writing skills


The Cultual Intelligence course will equip participants with a working understanding of Cultural intelligence (CQ) and its relevance to their industry and organization.

Because of the course, participants should be able:

  • To understand what culture is and the different spheres of culture (national, regional, industry, company, etc.)
  • To discern the different dimensions of national culture and the underlying assumptions of one’s own cultural perspective
  • To understand the cultural intelligence framework and its implications for executives working in global industries
  • To enhance their awareness of their strengths and weaknesses in managing cross-cultural situations
  • To enhance their repertoire of strategic leadership capabilities
  • To develop a plan for enhancing cultural intelligence personally and throughout their organization


1 March 2019
2 March 2019
15 March 2019
16 March 2019


Uni-Mail - University of Geneva


The 1st part of the module (Negotiation) provides practical tools ready for immediate professional application. It allows the distance and mastery necessary for conducting all types of negotiations, whether these are external or internal, or whether they apply to commercial, managerial or social activities. It is addressed to all those who are called on to buy, sell, solve disputes, build teams, induce change. In short, this course is meant for all those who know what they want and who give themselves the means to get it.

Upon completion of the module, participants should be able to:

  • Get an understanding of what makes up the negotiation process.
  • Be familiar with a methodology and tools to negotiate more efficiently.
  • Increase their competencies in an operational preparation and a better understanding of what their objectives are.
  • Manage a meeting, find optimal solutions and build interesting offers.


The 2nd part of the module (Effective Communication) concerns Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Communicating effectively is not only a matter of having good ideas but also having the ability to engage people. Business managers, senior executives and entrepreneurs are called on regularly to make presentations to colleagues, clients and the general public.

The goal of this course is to familiarize the students with key public speaking and presentation skills through lectures, discussions and individual work at home. Students will also have an opportunity to give a short presentation and receive personalized feedback.

After the course, participants will know:

  • How to prepare a good speech or presentation;
  • The characteristics of a memorable speech or presentation;
  • Different techniques to deliver a speech effectively;
  • Different exercises to warm up the voice and body to create an authentic, energetic presence;
  • How to design clear, meaningful slides; and
  • How to handle questions from the audience effectively.


9 February 2019
15 February 2019
16 February 2019


Uni-Mail - University of Geneva


This module focusing on Engaging Through Caring and Fair Leadership addresses the following challenges:

  • 65% of employees say they would take a new boss over a pay raise. This is the proof of a serious leadership problem
  • Many new employees start their job with a high level of motivation. It usually does not take too long for their motivation to significantly drop. What should it take to keep them motivated?
  • According to a study by Price Waterhouse Coopers, employees who are engaged in their work provide up to 35% increased productivity and profitability. How can we reach such a level of commitment and motivation in order to achieve excellence?
  • Using power and traditional authority to manage teams cannot deliver such results, particularly with Generation Y employee who want to be lead and inspired rather than being managed. What is expected of today’s and tomorrow’s leaders?
  • In a highly competitive environment where business models are being challenged and where everything moves very fast managing with systems and process prevents organizations from being agile enough to cope or even anticipate. What kind of leadership can maximize agility?


4 October 2018
5 October 2018
6 October 2018


In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data. You will gain a solid overview of state-of-the-art analytic techniques, how to communicate data science results effectively, and reflect on issues in building and leading data-driven teams in your organization.

This module emphasizes that data-driven business is not a theoretical discipline: the frameworks and concepts we cover are only relevant to the extent that they can be used to provide managable insights and improve the speed, reliability, and quality of your corporate decisions. The concepts learned in this class should help you identify opportunities in which data can be used strategically to improve decisions in the real-world. It should make you alert to the ways that analytics can be used — and misused — within an organization. The use of data in applied business analytics and data science is becoming an integral part of modern management — this course should provide you with a solid foundation to drive value in your organization based on data.

This course aims to:

  • Develop the ability to transform a business problem into a business-analytics problem (conceptual goal).
  • Develop the skill to evaluate data-driven projects based on a feasibility vs. business value framework (practical goal).
  • Gain practical experience with state-of-the-art tools to analyze data yourself (practical goal). Craft a data-driven storyline for effective corporate presentations and communicate results with high clarity convincingly (conceptual and practical goal).
  • Learn about best practices for recruiting, retaining, and developing corporate data science and analytics teams for your organization (conceptual and practical goal).


The modules are generally scheduled twice a month, Friday (2.15 pm - 9 pm) & Saturday (8.15 am - 1 pm). Some modules are organized on 3 consecutive full days.

Learning outcomes

  • Innovate and increase the viability of projects in large corporations, starts-ups and SMEs and non-profit organizations
  • Become an inspiring leader and implement fairness-based leadership in order to maximize the team's commitment and performance
  • Develop one’s professional agility

Pedagogical methods

The students’ learning experience is enhanced by corporate work projects, in-class discussions, and presentations that build on their previous experience. The program encourages lively interaction between students and professors and stimulates the sharing of knowledge through group work.


Each course is subject to an assessment that may include one or more of the following:
Individual in-class exam | Take-home assignment, individual or group | Presentation in class, individual or group

Diploma awarded

Upon successful completion of the 12 modules in Entrepreneurial Leadership, participants receive a Diploma of Advanced Studies.
In case this program is part of the EMBA specialization, participants receive instead the Master of Business Administration (MBA) Degree.

Admission criteria

  • University Degree or equivalent (i.e., BAC+3)
  • 3 years of work experience
  • Proficiency in English (both written and spoken)

Number of participants

Max. 35 students per group; GSEM Executive reserves the right not to open a program due to an insufficient number of participants.

Steering committee

Sebastian RAISCH, Prof. UNIGE | Markus MENZ, Prof. UNIGE | Dr. Raphael COHEN, Getratex SA

Detailed fees

DAS: CHF 14'750.- | Individual module: CHF 1'700


Sebastian RAISCH, Prof. Unige Markus MENZ, Prof. Unige Dr. Raphael H COHEN, Getratex SA
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