DAS Strategic Marketing

Informations

Language

English

Program duration

See contact below

Registration deadline

See contact below

Format

On-site
30 ECTS credits
240 Teaching hours
Modules can be followed individually

Cost

CHF 12600.- ou CHF 1'700.-/module

Location

University of Geneva

Director(s)

Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva

Coordinator(s)

Nadia ZARRILLO, University of Geneva

Contact

Objectives

  • Gain a solid understanding of the new world of analytical and fact-based marketing, learn new frameworks, analytical tools and best industry practices in all key areas of marketing from leading experts in the respective fields to make more informed, better decisions, explore the latest trends and techniques in digital and online marketing

Audience

Marketing professional who wish to get ahead with state of the art knowledge on emerging topics and new marketing approaches as well as manager who is considering a career change into the marketing field

Program

10 modules:

  • Brand Management
  • Marketing Strategy
  • Managing & Marketing Innovation
  • Advanced Pricing
  • Managing Consumer Insights
  • Marketing 2.0
  • Service Marketing
  • Customer Relationship Management
  • Return on Marketing Investment
  • Marketing Communication
In recent years marketing has undergone a rapid transformation towards a more data and fact-based approach. An explosion in social and digital media has revolutionized the way companies interact and build relationship with customers. The Diploma of Advanced Studies (DAS) in Strategic Marketing prepares participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices.

Schedule

Courses are held either over 2 weekends (Fridays: 2:15pm-9pm and Saturdays: 8:15am-1pm) or over 3 consecutive days (Thursday, Friday, Saturday: 9:15am-5pm)

Learning outcomes

  • Gain a solid understanding of quantitative marketing
  • Explore digital and online marketing trends and techniques
  • Develop relevant analytical skills
  • Master techniques in pricing and return on marketing investment to help making better decisions
  • Optimize branding decisions and communication tools

Admission criteria

A recognized university degree or equivalent and at least 3 years of professional experience. Proficiency in English is required.

Number of participants

Le nombre de participants est adapté à la pédagogie choisie

"Marketing strategies and tactics as well as the methods to measure them evolve very fast. It is highly important for me to remain updated on the new tools to maintain a modern thinking approach in my workplace. I have chosen the DAS Strategic Marketing programme based on the variety of offered courses. However, since attending the program, the richest source of knowledge has come from a combination of my peers, their diverse backgrounds and business orientations, as well as the most recent examples provided by the professors. After some modules, I already feel comfortable to implement the concepts that I have learned into my work" Melanie Vanberghem, Marketing Manager, Firmenich

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