Management & Leadership Programs

Branding and Marketing

Accelerate your career in the digital marketing world

In recent years marketing has undergone a rapid transformation towards a more data and fact-based approach. An explosion in social and digital media has revolutionized the way companies interact and build relationship with customers.

with a unique program

The certificates (CAS) and diploma (DAS) Marketing prepares participants for high level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices in all key areas of marketing.

Enjoy learning through a top-level faculty

The faculty for the programs are composed of leading academics and high-level practitioners in their respective field of teaching. This approach guarantees state-of-the-art and relevant content and results in one of the highest satisfaction levels of our participants in the executive education of the University of Geneva.

and with enriching peers

The second source of knowledge and enthusiasm will come from interacting with your peers, hand-picked professionals with an average of 10 years of work experience from a diverse range of industries as well as non-industry backgrounds.

Join our more than 150 alumnis

Are you a marketing professional, who wants to advance his career with state of the art knowledge on emerging topics and new marketing approaches or are you managers in a neighboring field, who is considering a career change into the marketing field, then this program is for you! Work together with peers, who in the past included engineers, architects, designers, marketing executives, entrepreneurs, journalists and many more, to gain a solid understanding of the fascinating, new world of fact-based and digital marketing.

Is this program for you? Contact us and check your eligibility!  


Professor Marcel Paulssen
Director of the Executive Programs in Strategic Marketing

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