Jonathan Normand has spent the last 20 years working in or with corporations on good governance, corporate social responsibility, and sustainability. Amongst other achievements, he co-published the Synergy-Codethic 2600 CSR/impact measurement framework and contributed to the creation of the non-profit organization B Lab in Europe. In 2017, Jonathan Normand became the founder and executive director of the Swiss B Lab Chapter. B Lab aims at developing sustainability engagement programs to engage cities/countries and providing standards and free tools to measure companies’ social and environmental performances.