Presentation in English

Understanding digital cultures to improve communication

Digital communication is omnipresent in our societies and represents a complex and rich phenomenon. Far from being limited to the major media and commercial web platforms, digital communication mobilises a multitude of actors and involves a variety of socio-cultural dynamics. The users of digital services, the communities they form, the languages they develop, the practices by which they create, transform and disseminate their ideas online and offline - all these elements and many more make up the fabric of digital cultures and are the subject of this Master's degree.

Beyond the technical aspects (social network monitoring, e-reputation, storytelling, digital methods), this Masters also provides an in-depth understanding of the ways in which users of social media and digital infrastructures participate in defining them. It draws attention to the multiple and sometimes surprising uses of social networks and encourages students to develop a critical and reflexive attitude to the challenges of the digital world.