NYU Stern

How Puma Has Used ‘Stakeholder Engagement’ to Promote Human Rights 

GSEM Professor and Director of the Geneva Center for Business and Human Rights, Dorothée Baumann-Pauly participated in the first Puma stakeholder dialogue two decades ago and attended the latest one, which focused on human rights, climate, and traceability, among other topics. Puma, a pioneer in stakeholder engagement, recently invited representatives of civil society, think tanks, government agencies, and others to its headquarters in Herzogenaurach, Germany, to discuss the sportswear manufacturer’s Vision2030 Sustainability agenda. 

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