Eco-Age / Sourcing Journal

New Report: The Great Greenwashing Machine Part 1

GSEM Professor Dorothée Baumann-Pauly has written a white paper on sustainable fashion. The report reveals sustainable fashion’s false promises and highlights a flawed definition of sustainability in fashion and how unscientific methods and selective implementation hinder meaningful change.

The white paper, titled "The Great Greenwashing Machine Part 1: Back to the roots of sustainability", authored by Prof. Baumann-Pauly and Veronica Bates Kassatly and supported by sustainability consultancy Eco-Age, examines sustainable fashion claims, and critically assesses the extent to which fashion’s efforts are contributing to meaningful change, and to what extent they are a distraction. Today, major fashion brands claim to be engaged in sustainability efforts, but as this paper reveals, many are failing in their efforts because they are using a flawed definition of sustainability, unscientific methods, and selective implementation.

This paper is the first in a series of papers and aims to ensure that in meeting the needs of the present without compromising the ability of future generations to meet their own needs, the overriding priority is given to meeting the essential needs of the world’s poor.

> Read part 1 of the white paper on sustainable fashion: https://eco-age.com/wp-content/uploads/2021/09/REPORT_Final_72dpi2.pdf
> To read the Eco-Age article, please click on the link
> To read the Sourcing Journal article, please click on the link (paywall)