Werbewoche

Swiss Academy of Marketing Science Conference

 GSEM Professor Markus Meierer received the Rigour & Relevance Research Award for the paper "The Role of Time-Varying Contectual Factors in Latent Attrition Models for Customer Base Analysis", co-authored with Jeffrey Näf and Patrick Bachmann.

The award is given for research work that has received the highest recognition in the scientific community and makes a significant contribution to solving current and relevant problems in marketing practice.

> For more information on the awards and nominations received by the GSEM faculty, please click here.

> To read the Werbewoche article, please click on the link (in German)