Master Programs

Master of Science in Business Analytics

Given the increasing importance of "big data" in the economy, GSEM offers a new master program in Business Analytics that provides a wide range of career opportunities. At the intersection between data science, statistics and management, Business Analytics consists of using data to inform strategic decision making under uncertainty and to optimise business processes. In the digital economy with the proliferation of data, businesses have understood the tactical and strategic importance of analytics – the learning from data – as a critical field to detect and monitor client behaviours and expectations, or even future market trends.


  • Support students to manage, analyze, and use data in strategic, tactical, and operational decision making under uncertainty.
  • Prepare students for leadership positions in organizations’ digital transformation aimed at creating value for businesses and society.
  • Bridge the gap between a university education and professional needs.

The detailed learning goals and objectives are available here.


career opportunities

With the proliferation of data and the present lack of analytical talent, the Master in Business Analytics students will have excellent career opportunities across the globe. In 2016, the McKinsey Global Institute estimated that by 2026 the US economy would need 2 to 4 million “business translators” to serve as the link between analytical talent and practical business applications. In 2017, the Business Higher Education Forum and PricewaterhouseCoopers predicted that, just in the US, data science and analytics-related job postings would grow from 2.35 million in 2015 to 2.72 million by 2020.



Program structure

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Program content

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