13h30 Accueil et introduction / welcome & introduction

• Prof. Jacques de Werra, Directeur du Digital Law Center, Faculté de droit, Université de Genève

• Stéphane Palix, Treasurer general, AIPPI
   

13h45 Harnessing the IP system to promote environmentally sustainable technologies

• Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector World Intellectual Property Organization
   

14h15 IP and sustainable development: approach and measures taken by the Swiss Federal Institute of Intellectual Property

• Dr. Marco D’Alessandro, Senior Policy Advisor, Sustainable Development & International Cooperation, Swiss Federal Institute of Intellectual Property
   

14h45 The exhaustion of IP rights (first sale doctrine) & the circular economy:  friends or foes?

• Prof. Irene Calboli, academic fellow, Faculty of Law, University of Geneva
   

15h15 Pause café / coffee break
 

15h45 IP & sustainability in the luxury industry

• Olivia Dhordain, Deputy IP Counsel, Richemont Group, Geneva
   

16h15 La lutte contre l’écoblanchiment (greenwashing): défis et développements récents

• Prof. Nicolas Binctin, Centre d'Etudes et de COopération Juridique Interdisciplinaire (CECOJI), Université de Poitiers
   

16h45 Guarantee & Certification Marks: a useful tool for sustainable development?

• Zeeger Vink, Intellectual Property Director, MF Brands Group, Geneva / Past President of the International Trademark Association (INTA)
   

17h15 Discussion et clôture / discussion and closing