User-Centered Design

We integrate the user pespective in digital products and services

The User-Centered Design (UCD) process allows to identify and meet end-users expectations through iterative analysis, design thinking and user-testing. This approach improves users’ satisfaction and ensure the development of easy to use, efficient and effective solutions.


Strategy & user research

Understand user needs and their context of use

We define the project strategy and conduct user research by the means of:

    • Competitive analysis, service blueprint
    • Observations on the field
    • Interviews, focus groups, questionnaires


Transform user needs into functionalities

We analyze and visualize user needs and transform them into functionalities using design thinking methods, such as:

    • Personas, user journey maps, experience maps
    • Co-creation sessions, workshops, brainsortmings

Persuasive design

Psychology at the service of user engagement

To maximize user motivation and engagement, we rely on following applications of cognitive and applied psychology:

    • Persuasive design principles
    • Gamification
    • Behavior changes strategies

Ui & interaction design

Iterative design of intuitive interfaces

We define the user interface architecture and test it with users using:

    • Card sorting test and tree testing techniques
    • Prototyping methods

UX Evaluation & impact

Testing and validation with end-users

In an iterative process, several evaluations are performed during and at the end of the project, such as:

    • Expert review and heuristic evaluation by UX experts
    • Usability test with end-users
    • Eye-tracking studies
    • Assessment of users' satisfaction, technology acceptance, quality of life and more

The lab

Our user test lab, located at the heart of the HUG, offers a unique proximity to the healthcare end-users community. The lab is equipped with all the necessary equipment (ceiling cameras, screen recording, video analysis software, …) to run usability test sessions in various simulated use environments. Tests are observable through live streaming from an observation room adjacent to the test room. more info

Projects of interest

Infokids: The app that helps relatives before, during and after pediatric emergencies

Available in app stores (more info)

Our activities :

    • User research through interviews
    • Information architecture through card sorting test
    • Evaluation through expert review and usability test with end-users

Project supported by the HUG private foundation and the Hubert Tuor foundation

dolodoc: The app that supports patient living with chronic pain

Soon in app stores (more info)

Our activities :

    • User research through interviews
    • Ideation through personas and brainstormings
    • Persuasive design implementation through principles, gamification and behavior change strategies
    • User interface definition through prototyping methods
    • Evaluation through usability test with end-users

Project supported by the HUG private foundation