DAS Aviation Management
Objectives
- Provide an overall understanding of the aviation industry
- Provide the management tools that allow to analyze a business environment
- Map the main financial drivers in the industry
- Help to identify, analyze and offer solutions to everyday challenges
Audience
Program
12 modules
- Airline Business Foundations
- Air Transport Economics
- Air Cargo Management
- Project Management (Online module)
- Airport Business Management
- Airline Finance and Accounting Management
- Managing a Travel Business (Online module)
- Safety Management Systems (SMS) for Civil Aviation
- Aviation Security Management
- Aviation and the Environment (Online module)
- Managing Across Cultures
- International Air Law and Passenger Rights
Partnership
The program’s demanding curriculum includes courses on the foundations of general management as well as practical and up-to-date content from IATA, covering a wide-range of aviation management issues. Selected thought leaders and senior executives complement our world-class yet accessible faculty. Thanks to our particular blend of innovative teaching methods and strong alumni network, the participants gain highly relevant knowledge and expertise to cope with future management challenges. This unique program offers the opportunity to gain specialized training with full academic accreditation, an once-in-a-lifetime learning experience!
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Description
What you will learn
Upon completing this course you will be able to:
- Understand about the commercial foundation of the airline industry
- Apply key trends in today’s industry environment, including: economic, political, demand and supply, revenue and cost
- Analyze the airline market and understand how to achieve profitability
- Understand how successful airline executives develop broad strategic plans using real-life examples
- Understand how leaders are developed and the tools they use to measure and improve performance
Course content
- Airline economics
- Aviation regulatory environments
- Market analysis
- Aircraft and segmentation
- Cost containment: typical airline cost structure
- Impact of new technologies
- Leadership development and performance management
Who should attend
This course is recommended for:
- Professionals in the aviation, travel and transportation industries with a minimum of 3 years work experience
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Description
What you will learn
On completion of this course you will be able to:
- Understand the industry value chain to encourage new thinking
- Build confidence in order to utilize ATE course skills in the workplace
- Analyze economic issues affecting air transportation
- Think strategically about the economic issues affecting air transport in the areas of concern to civil aviation authorities, particularly those CAA’s whose managerial concerns range from airport management to aviation system management
Course content
- Course Introduction
- Air transport economics course program and evaluation process
- Air Transport Economics
- Identify airline, airport, air navigation provider, and Civil Aviation Authority drivers
- Air Cargo Economics
- Key demand and supply factors affecting air cargo sector
- Regulatory Framework
- Study of state regulatory structure that addresses main state responsibilities
- Low Cost Carrier Model
- How new models of airline business operations are changing industry structure
- Air Transport Value Chain
- Value Chain concept and industry relationships
- Economic Regulation
- Identify the rationale for regulating industry pricing
- Air Transport Pricing
- Identify the major industry pricing strategies
- Air Transport Privatization
- Private sector participation options and trends
- Air Transport Economic Impacts
- The role of air transportation in global economy and best-practice approaches
Who should attend
This course is recommended for:
- Corporate and executive staff from airlines and airports
- Civil Aviation Authorities
- Air Navigation Service Providers
- Ground operations service providers
- Pilots, Air Traffic Controllers and other operational staff
- Representatives of aviation business
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Description
What you will learn
Upon completing this course you will be able to:
- Understand the fundamental changes taking place in the cargo industry
- Appreciate the changing needs of shippers
- Improve service reliability
- Lower operating costs
- Understand the role of the key functional areas in cargo such as marketing and sales, finance, operations, information technology and human resources
- Build on the changing role of automation and information technology
- Apply key strategic decisions and avoid investment mistakes
- Contribute to the improved competitive performance of your cargo business
Course content
- Key factors in the air cargo industry
- Cargo industry forecasts and trends
- Determining the gap between industry key success factors and internal competencies
- Defining the cargo product
- Marketing, sales and revenue issues
- The role of processes, standards and measures in cargo operations
- Delivering competitive products
- Automation in cargo, including enabling technologies such as bar coding, the internet and electronic commerce
- Developing a strategy for your cargo business
- Updates on the latest industry developments
Who should attend
This course is recommended for:
- Cargo services and operations managers
- Cargo business development managers
- Cargo marketing and commercial managers
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What you will learn
On completion of this course you will be able to:
- Develop a project management plan
- Define scope and determine project requirements
- Use recognized tools and techniques to create a project baseline
- Develop a comprehensive project risk response
- Communicate project progress effectively
Course content
- Project life cycle
- Project proposal and selection criteria and project initiating
- Project integration management and plan development
- Project risk management and project schedule development
- Project budgeting and communications
Who should attend
This course is recommended for:
- Project Managers
- Executive MBA students
- Managers
- Project coordinators
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Description
What you will learn
Upon completing this course you will be able to:
- Analyze airports as operational systems and as self-sustained businesses with growth potential
- Identify and apply the key lines of business and the correlation to customers, vendors and other stakeholders
- Use performance management systems to effectively act on adopted strategies
- Respond to customer and competitive demands by recognizing appropriate methods to redesign core airport processes
Course content
- Introduction to airport business
- Strategic business planning
- Evaluation and monitoring of airport business performance
- Key elements of airport total quality management
- Airport marketing
- Airport development and the environment
Who should attend
This course is recommended for:
- Postgraduate-level students interested to learn the basics of airport business management.
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What you will learn
On completion of this course you will be able to:
- Identify the key factors affecting financial results
- Read and analyze airline financial statements
- Develop a functional approach to cost management, including how to initiate change and improve performance<
- Compare your airline’s performance (benchmark) against other airlines
Course content
- The role of finance in the organization
- Management of airline current assets
- Analysis of financial performance
- Airline costs classification
- Capital budgeting
Who should attend
This course is recommended for:
- Financial officers and accountants
- Treasury managers
- Station accountants
- Business unit managers
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Description
What you will learn
Upon completing this course you will be able to:
- Understand the contribution of transportation to tourism
- Define key tourism industry terms and trends
- Apply negotiation tactics and techniques
- Identify needs of the modern traveler
- Understand the shift of balance in the distribution field
- Apply principles and strategies to supervision and management
- Develop specialty tour products and manage MICE events
- Reference fundamentals of travel marketing and identify marketing trends
Course content
- Recruitment and selection
- Training, coaching and motivating
- Selling and negotiating
- Tour development and event planning
- Marketing and promotion
- Customer service
- Relationship marketing
Who should attend
This course is recommended for:
- Travel industry suppliers
- Travel business managers and administration
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What you will learn
On completion of this course you will be able to:
- Recognize the key safety issues in aviation
- Understand the basics of current safety programs
- Explore the main theories on accident causation and prevention, related to enterprise risk management programs
- Know how accidents can be prevented using evidence and best practices
- Design and operate a SMS as required by the main aviation authorities and ICAO
- Understand how every manager in an aviation organization is affected and can be made part of the integrated safety management system
Course content
- Introduction to Safety Management System framework
- Review basic safety concepts and the historical development of aviation safety
- Regulatory aspects of safety management
- Creating and implementing successful safety management systems
- Operating a safety management system
- Human factors implications on safety management
Who should attend
This course is recommended for:
- Corporate and executive staff from airlines and airports
- Civil Aviation Authorities
- Air Navigation Service Providers
- Ground Operations Service Providers
- Pilots, Air Traffic Controllers and other operational staff
- Representatives of aviation business
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What you will learn
On completion of this course you will be able to:
- Expand your knowledge of the aviation security sector
- Describe how aviation security is integrated into the aviation industry
- Understand the concept of securing air transportation through risk based security
- Analyze how business decisions are being effected by threats and risks
- Explain international legislation for the aviation security sector
- Recognize how security is implemented in different regions such as Europe and the United States
- Understand how emergency planning is a vital component of a stable security system
Course content
- Identifying and managing security risks
- Assessing threats in reference to the most current trends
- The legal framework of international aviation security
- The concept and implementation of aviation security
- Emergency planning and response
- Integrating human factors into an organization
- Building a security culture in non-security personnel
- Communicating with stakeholders in counter security entities in emergency situations
Who should attend
This course is recommended for:
- Border Control Authorities
- Airline and Airport Operators
- Police Authorities
- Armed Forces
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What you will learn
On completion of this course you will be able to:
- Identify key factors for a sustainable aviation industry
- Understand aviation’s contribution to climate change, noise, emissions, local air quality, land use planning and management of water and waste
- Assess the various measures that are being implemented to minimize environmental impacts through technological, operational and infrastructure improvements, as well as regulatory and economic initiatives
- Understand the negotiation rules and practices that lead to the identification of the most suitable solutions and communication tools at the local, national and international level
Course content
- Context of the environmental debate in aviation
- Contribution of aviation to climate change and global warming, and the measures being taken to combat these changes
- Four Pillars Strategy to combat negative impact on the environment
- European Emission Trading Scheme and the positions taken by governments, airlines, and other organizations
- Outcomes of significant environment meetings
- ICAO high Level meeting on climate change (7-9 October 2009)
- Climate Summit in Copenhagen
- Post-Kyoto framework
- Conference of the Parties (COP16) in Mexico (Nov - Dec 2010)
- A balanced approach to noise and airport local air quality issues
- Considering environmental, economics and social issues together
- Good communication with surrounding communities
Who should attend
This course is recommended for:
- Corporate and executive staff from airlines and airports
- Civil Aviation Authorities
- Air Navigation Service Providers
- Ground Operations Service Providers
- Pilots, Air Traffic Controllers and other operational staff
- Representatives of aviation business
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What you will learn
On completion of this course you will be able to:
- Reflect critically on your own leadership style and develop culturally responsive leadership skills
- Identify the characteristics of effective teams and develop the ability to create and maintain high performing teams
- Analyze the way culture influences individuals, teams, and organizations
- Manage yourself and others more effectively
Course content
- Develop awareness of one's own cultural biases
- Explore the ways in which culture can be analyzed
- Examine how culture impacts management practice
- Evaluate different approaches to managing cultural differences and diversitys
Who should attend
This course is recommended for:
- Executives
- Directors
- Managers
- Supervisors
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Description
What you will learn
Upon completing this course you will be able to:
- Recognize the importance of the Chicago Convention and its relation to public international air law
- Analyze the impact of private international air law instruments and the Warsaw system
- Understand the definitions and conditions of code sharing and code share agreements
- Understand the legal and institutional framework of the European Union with reference to aviation
Course content
- Public international air law
- The Chicago Convention
- Sovereignty, freedoms of the air, open sky agreements
- Multilateral agreements
- Public international air law
- Warsaw and Montreal Conventions
- Air carrier liabilities
- Document of carriage
- EU aviation law
- Liberalization and regulation
- Code share agreements and conventions
- International aviation security regime
Who should attend
This course is recommended for:
- Airline in-house counsel
- Government officials involved in the air transport sector
- Aviation lawyers in private practice
- Lawyers in related fields seeking an understanding of the international aviation industry
Schedule
Pedagogical methods
Each traditional in-class module is based on interactive methods aimed at promoting the exchange of experience between participants. The teaching method implemented in the program allows participants, through the study of real business situations, to get a detailed understanding of each topic.
The online modules offer blended learning by videos, webinars, formative quizzes (MCQ), readings and active participation in forums and live webinars.
Assessment
Diploma awarded
Admission criteria
- A minimum of 3 years professional experience
- Fluency in English. Competency in both written and spoken English at an academic level
- Proficiency in Microsoft Office
- The ideal candidate has a University degree or equivalent
Number of participants
Steering committee
Ivica KOVACIC, International Air Transport Association, IATA
Detailed fees
USD 18,000 includes all 12 modules
USD 2,500.- per module
USD 400.- enrollement fee for application
Collaborations
John INGRAM, Independant Consultant, BJI Consulting
Ashley NUNES, Research Scientist MIT & Sessional Lecturer ICAO, Harvard University
Roland ZISTLER, Managing Director at GrowNow Group KG
George KARAMANOS, Marketing Director, KPI.Aviation Marketing Solutions
Benoit D'UDEKEM, Vice President, Analysis Group
Daniele CEREGHETTI, CFO and Deputy CEO, Zimex Aviation
Dragos MUNTEANU, Assistant Director Safety and Flight Opreations - Europe, IATA
Luciano DI RENZO, Safety Manager and Deputy Security Manager, Pescara Airport
Sowon KIM, Phd, Professor, Ecole Hôtelière de Lausanne
Michael SCHEURICH, Attorney at Law
Kodi EID, Certified Professional Coach, Trainer / University Lecturer / PM Consultant
Julian KNOTT, CEO, Monte Alto Solutions
Tom WINDMULLER, Champéry Associates
Undertaking the DAS in Aviation Management was one of the best decision's I ever made: it provided me with a platform to develop a much broader understanding of the aviation industry, particularly areas that I had not already touched on working within the Air Cargo industry. It was also provided a chance to work with a diverse group at varying stages of their careers and coming from completely different cultures, as well as setting me up for my EMBA year, also carried out at University of Geneva. A fantastic learning experience and I would recommend highly.
Joe NOTTER, Worldwide Flight Services (WFS), Manager Sales Operations EMEAA, United Kingdom
The program is an excellent umbrella for any individual at any given level in the industry. It gives high value based upon industry best practices, which is conveyed through the facilitators and participants alike. As much experience as we may possess there is always room to learn from each other, and this program has not only facilitated that exchange of knowledge, but has also been an ‘eye opener’ for all of us.
Hasan Al Hammadi, Senior Vice President Executive Affairs, Etihad Airways
This program has broadened my horizons into the various aspects of the aviation industry. New concepts were learnt and old concepts reinforced. The rich mixture of students from various backgrounds ensures that the teaching is not dominated by only the lecturer, but enables the students to learn from one and other. Also, it provides students with the opportunity of expanding their networks with people within the aviation industry - from all corners of the world. Furthermore, the Diploma is credited towards my Executive MBA at the University of Geneva. I would definitely recommend this course to anyone who seeks personal enrichment.
Qihua Lin, Senior Aeronautical Charts Specialist, Lufthansa Systems Flight Nav AG
This is an excellent program! Challenging yet effectively carried out by experts in the aviation industry as well as university professors. The courses have high quality content and an engaging delivery. Varied professional and cultural backgrounds in my class contributed to interesting and focused discussions and exchanges. The courses cover many areas of the aviation industry thus giving me in-depth knowledge and tools to use in my future professional career.
Claudia Candea, Independent Consultant and Trainer
On one hand participation in this program provides us with theoretical knowledge from the IATA instructors and university professors. On the other hand, my classmates originate from different countries and continents with different professional backgrounds, and therefore we are additionally learning from each other´s experiences and real business situations in an international setting. This program definitely requires your full engagement and many efforts but it is a worthwhile.
Sabrina Weber, Air Transportation Specialist, DERTOUR GmbH & Co. KG
